The Toyota Hilux continues to lead Philippine pickup segment 2nd Opinion August 15, 2019 Automotive, News Toyota Motor Philippines (TMP) closed the first half of 2019 topping key market categories including the pickup segment, having sold a total of 10,554 units of its long-running top-seller Toyota Hilux. Based on sales figures from January to June this year, the Hilux bested its competitors in the pickup segment, gaining 35% increase in sales versus the first half of 2018 numbers, illustrating the growing demand for Commercial Vehicles (CV). Toyota Hilux sales are highest in Metro Manila with 4,261 units sold year-to-date, followed by Region III with 1,219 units sold year-to-date in the Central Luzon area. “Hilux is synonymous with Toyota. The model has been in our lineup for more than five decades, and proves itself time and again to be the prime example of Toyota’s strength as a manufacturer,” said TMP Vice President for Marketing Elijah Marcial. “Through the years, the Hilux garnered a global reputation for its sturdiness. Its overall utility as a pickup truck, combined with high ground clearance and excellent towing power, makes for a reliable daily hauler for business and family use,” she added. The Hilux is currently offered in 12 variants across all dealerships nationwide. Prices start at P829,000.