Swedish premium carmaker Volvo, through its official Philippine dealer and distributor, Viking Cars Inc., once again participated in the annual Crayfish Party organized by the Nordic Chamber of Commerce (NordCham) in the Philippines in partnership with Sofitel Philippine Plaza Manila.

Sofitel Philippine Plaza Manilaís General Manager Puneet Dhawan

The annual event was held at the picturesque Sofitel Philippine Plaza with the aim to continue its support for the Chosen Children Foundation.

Over the last four years, the event has raised P1.4 million, which has been used for the daily operations of the facility and improving the quality of life of the children. The Chosen Children Village is the foundation’s haven that provides a home environment and care facility for physically- and mentally-challenged children.

(L- R): Volvo’s Chris Lee Yu, NordCham Philippines’ Bo Lundqvist, Tina Jacinto, Sofitel Philippine Plaza Manilaís PR Manager Margot Calimon and NordCham Philippines’ Membership and Marketing Coordinator Katarina Stintzing

     Tickets were available at P3,900 per person and at P72,000 for a table of 20 guests. The evening was filled with a smorgasbord of festivities that included gastronomic delights, lively entertainment, and warm camaraderie. Guests also had the option to spend the weekend at any of the well-appointed rooms and suites at Sofitel for special room rates.

One may wonder about the connection between crayfish and cars. Turns out, this seemingly unlikely pairing actually led to the creation of Volvo about a hundred years ago.

Delectable Crayfish

Volvo founders Gustaf Larson and Assar Gabrielsson discussed the possibilities of making the first Swedish car over crayfish at Sturehof restaurant on that fateful day in August 1924. Three years later, the ÖV4 was born. And the rest is history.

Since then, Volvo has been breaking barriers. From life-saving innovations that the world now enjoys, such as the three-point seatbelt, it forges ahead as a leader in the global automotive industry with autonomous drive, electrification, and of course, safety technology.

Still focused on the company’s three core values: safety, quality and care for the environment, Volvo continues to innovate for people. Making people’s lives easier, safer and better is something that comes naturally to this company from Sweden—the same Scandinavian country that brought the world Ikea and Spotify. That is why Volvo continues to design the most human-centric cars. 

Omtanke and Plug-in Hybrids

Volvo XC90 T8 Twin Engine Plug-in Hybrid

At Volvo Cars, consideration for others is paramount. Volvo supports a culture of openness, integrity and accountability. They are influenced by Omtanke—a Swedish word that means “caring” and “consideration,” but also importantly “to think again.”

Omtanke summarizes Volvo’s way of protecting what’s important to people. It is at the core of their business and works hand-in-hand with sustainability that goes beyond the cars and operations and into society. This is the reason behind the promise of having electric cars making up 50 percent of Volvo sales by 2025.

This 2019, Volvo enthusiasts can now enjoy driving Volvo’s Plug-in Hybrids with the S90, XC60, and XC90 T8 Twin Engine. The introduction of more environment-conscious yet still powerfully dynamic alternatives marks the start of Volvo’s electric future that keeps people, and the world they live in, in mind.

It is the same philosophy that drives Volvo Philippines to support NordCham, the embassy of Sweden, and Chosen Children Foundation for over four years now. Volvo PH sees the value in helping people to be the best version of themselves and Volvo is proud to be a vehicle for positive change to happen.

The Crayfish Party 2019 was presented in cooperation with the official car partner, Volvo, and official airline partner, Turkish Airlines.