Sennheiser strengthens presence in PH, seals partnership with JB Music 2nd Opinion July 18, 2019 Features, Tech Sennheiser is boosting its market footprint in the Philippines through a partnership with Filipino music store JB Music. Officially announced through a Memorandum of Understanding (MOU) signing ceremony held on July 16 at the JB Music Flagship Store in Mandaluyong, the partnership grants JB Music the right to distribute Sennheiser Asia’s products in the Philippines. Through this venture, Sennheiser’s audio technology and systems will be made more accessible to Filipino audiophiles. “The Philippines is a crucially strategic market for us in the region. Known for their love of karaoke and good music, the Filipinos are certainly one of our target customers. The thriving local entertainment industry likewise calls for reliable musical equipment, and we are committed to making a difference with our sound. Our partnership with JB Music will significantly reinforce Sennheiser brand awareness and recognition toward strengthening our position in the Filipino professional audio solutions segment,” shares Martin Low, Managing Director, Sennheiser Asia. Sennheiser is optimistic that its new partnership with JB Music will help further grow its market in the Philippines. With 45 years in the industry, JB Music has solidified its position in the local music scene as a provider of reliable musical instruments, professional audio equipment, and other related accessories. Elevating the Filipino sound experience Filipinos can now conveniently walk in JB Music stores to personally check out high-quality Sennheiser audio equipment and products, including its highly acclaimed Pro Audio Solutions: the XS Wireless Digital, Evolution Wireless G4, and Digital 6000. Sennheiser’s latest wireless microphone system, the XS Wireless Digital is perfect for stage performances, DSLR setups, and musical instrument audio, allowing room for more creativity and higher energy and giving users the ability to move freely. It eliminates the hassle and complexity of wired setups and uses a 2.4GHz connection to create a wireless peer-to-peer connection, effectively syncing the portable transmitter and receiver. The compact transmitter and receiver can run up to 5 hours with their non-removable batteries, which are charged through a USB-C port. The Evolution Wireless G4 (EWG4), the fourth generation of Sennheiser’s most popular series worldwide, bears the DNA of its predecessors—flexibility, ease of use, and reliability. Featuring more bandwidth than the G3, EWG4’s 300 and 500 series can reach up to 88MHz. The high bandwidth benefits users, especially those in major cities, with its better allowance for RF audio transmission despite telecommunication frequency blocks and heavy RF traffic. The EWG4 also beats competitors in terms of transmission power with its 50mW output, which enables it to overrule other signals that may cause interference. Its advanced and powerful technology can sail smoothly through business and education forums, live performances, film shoots or broadcasts, making it the top choice of global shows and events such as the Grammy Awards, American Idol and EuroVision 2019. Another pride of Sennheiser is the Digital 6000 system, which packs intermodulation-free capability to operate successfully in areas with a narrow range of frequencies. It features the compact SK 6212, a 112g transmitter that can deliver 12 hours of operations. Working with the Sennheiser Digital Audio Codec (SeDAC), the Digital 6000 system ensures premium sound whatever the environment. The Digital 6000 is truly Sennheiser’s no-compromise solution for the wireless needs of today and the future.