Market analyst firm Canalys reports that realme Philippines climbs to the fourth spot of the top smartphone brands in the country in Q4 2019 in just over a year of operations. Dubbed the fastest growing smartphone brand, realme Philippines grew its year-on-year sell-in shipment by a staggering 709%, the fastest of any smartphone brand, making it claim 9% of the country’s total unit shares. The same global study showed that the Philippines witnessed a growth of 28% in total smartphone shipments in the same quarter.
In 2019, realme Philippines established a strong presence in the market, launching six new devices positioned strategically across different price segments. Since then, the brand has ushered in record-breaking sales both in online and offline channels and critical accolades for the brand and its devices.
Propelling the brand’s market value are its highly engaging products realme 3 series, realme C series, the recent quad-camera realme 5 series and the realme XT. It has also forged strategic partnerships with SM Supermalls, Home Credit, and Qualcomm as well as with Mobile Legends Developer Moonton.
The brand currently has 4,500 partner stores, 280 kiosks and 24 concept stores nationwide in addition to its online channels.
Keeping the momentum strong
Realme Philippines is determined to keep the growth momentum strong by keeping the same brand DNA in its products and promotional approach. The brand is also keen to further expand reach with its growing Artificial Internet of Things (AIoT) product line, which includes the realme Wireless Buds, realme Powerbank, realme Buds Air and more.
The brand has also confirmed that they will be bringing their 5G smartphone, the realme X50, into the country. The brand is now in close coordination with local telecom operators to ensure the compatibility of its devices.
“We are much delighted to share this news to the realme community as this would not be possible without their constant support and loyalty to the brand. We are thankful for the support and patronage we are receiving. 2020 will be the year that we grow further with more competitive smartphones, AIoT, and 5G inclusion. Expect that we shall leap to greater heights with more Filipinos ready to enjoy the real value and the latest technology,” shares realme Philippines Marketing Director Austine Huang.
[…] the Philippines, realme Philippines was recently crowned as the top 4 smartphone brand in terms of sell-in shipments for the last quarter of 2019, having grown by 707 percent from the […]