Today, Caltex announced their latest campaign: World Breaking Fuel. In a collaboration with National Geographic’s Record rides on a two-part series featuring radio DJ, KC Montero against professional rally race car driver, Natasha Chang in an adrenaline-filled race to break the Guiness World Record for the fastest ascent of Doi Chang Mountain Road. The twist? They used 28-year old cars.
“As a leading visual storyteller, National Geographic’s programming pillars of exploration, education and science resonate well with the Caltex brand. Hence, we are proud to partner with the channel to create Record Rides for our viewers and motorists in Asia.” says Brian Fisher, Caltex Brand Manager, “This show will demonstrate how Caltex with Techron fuels can power an engine towards achieving an extraordinary journey.”
So how did Natasha achieve the world record? She had a little help from Caltex. To be able to perform at maximized power, an engine requires unrestricted air and fuel delivery which cannot happen when deposits are on the intake valves and port fuel injectors. Techron’s unique chemistry is proven to remove and protect an engine from deposits in these critical areas. Aside from this, it also containts a clean and glide technology that further helps reduce friction, helping maximize power.
With a record-breaking time of 6 minutes 52.692 seconds, Natasha claimed the title of the fastest ascent of Doi Chang Mountain Road.
Along with the celebration, Caltex also introduced their latest brand ambassador, DingDong Dantes.
“Dingdong Dantes’ roster of achievements is a testament to his determination to keep on taking new challenges whether in acting, in business, or [in] his personal life. Each time beating his personal best” says Louie Zhang, CPI Country Chairman, “He is the perfect embodiment of Caltex’s tagline and philosophy of “Enjoy the Journey”. He represents the brand’s personality of being positive, friendly, genuine, and he encourages people to enjoy the journey of whatever they are doing wherever they are going.”
