FedEx creates possibilities for homegrown Filipino company What? Caps to serve customers across the globe.

Owner and Creative Director Mark Wesley Pahate of Eggshell Worldwide Communications Inc. admits that it is a leap of faith going from advertising agency to avant-garde fashion business.

Advertising firm Eggshell Worldwide, led by Mark Wesley Pahate, wanted to ensure that the strategies they employ in a dynamic digital landscape were sound, effective, and properly tested. 

So, they launched their own fashion brand, What? Caps, to see if they can successfully sell their own product line.

Since I’m a fan of streetwear, we decided to go with fitted caps.” Pahate shares.

Streetwear has proven itself appealing to both young and old alike, rising from a do-it-yourself (DIY) aesthetic and a loose community of surfers, skaters, artists, and musicians.[1]In the Philippines, What? Caps has generated buzz among the youth who want to express themselves through fashion.

Internationally, it is a really big market, valued around $300 billion and growing,” Pahate says. “Young people drawn to streetwear comprise a vibrant community and an evolving hub of creativity. You will be surprised by a lot of independent streetwear brands we have here in the Philippines, and how popular they are in the international market.”

Neighboring streetwear hubs Taiwan and Singapore are the biggest markets for What? Caps. “Our products appeal to the two markets we identified for What? Caps: Streetwear fans and cap collectors.” Pahate shares. “We connect with customers through social media. From there, we lead them to our website where they can shop.”

The What? Caps website is conveniently integrated with the FedEx shipping system, ensuring secure and fast delivery to over 220 countries and territories. 

For any brand, it is a badge of success to cross borders. After steadily gaining traction in Southeast Asia and the Middle East, Pahate shares how they are beginning to penetrate the USA. This increase in demand and destinations, he says, was made possible by their logistics provider.

FedEx was willing to work with us and install the FedEx system onto our website even though we were only a fledgling small business. They were the only logistics company who gave us the same treatment that large companies receive.” he added. 

FedEx services on the What? Caps website allows buyers to  preview the total cost of the merchandise they are purchasing, including shipping fees. This feature is what Pahate deems most important. 

We all don’t like surprises. It pays to have a system that will do all the math for you.” he states. With several delivery options available in the website, What? Caps customers find it easy to choose the one that best suits their needs. 

Integrating the FedEx shipping service onto a company’s website guarantees a smooth end-to-end transaction, decreasing cart abandonment. This is a tangible boost for micro-, small- and medium-sized enterprises (MSMEs) exploring the possibility of reaching more markets beyond their borders.

Pahate says What? Caps  plans to expand their product line to include other streetwear staples such as hoodies, socks, and shoes, with the vision to grow into a full-blown lifestyle brand. To see What? Caps product line, visit

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About FedEx Express

FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to deliver time-sensitive shipments by a definite time and date, and with a money-back guarantee[1].

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $70 billion, the company offers integrated business solutions through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 450,000 team members to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. To learn more about how FedEx connects people and possibilities around the world, please visit

For further information, please contact:

Bernice Biong of FedEx Express
Telephone No.: (632)9882329


Vikki Luta of EON Inc.
Mobile No.: (63) 917 809 2416

[1] Is the Streetwear Bubble About to Burst? Retrieved from: