The Swiss sports company On wins the prestigious Product of the Year Award at ISPO, the international sporting goods trade-fair, for the Cloudflash.
“What’s unique about the Cloudflash is that the traditional On outsole, with its individual Cloud elements, is fixed directly to the thin and flexible Speedboard made of responsive Pebax material,” says On co-founder and former Duathlon World Champion Olivier Bernhard. “This means there’s no midsole, so even more explosive push-offs than ever before, and what we call internally a running revolution.”
The international ISPO jury agrees, and saw On claim the overall win in the Performance Category with their new racing flat from Switzerland.
In addition, the Cloudflow—the latest addition of On’s running shoe range—wins the ISPO Gold Award for the 2017/18 best Performance Running Shoe. With its reinforcement in the forefoot, the Cloudflow is all about a responsive ride. The Speedboard of the Cloudflow encourages the natural rolling process of the foot to find flow motion and rhythm on the run. In January 2017, the Cloudflow has already been on top of the podium by five-time ITU World Champion Javier Gómes Noya, winning the Ironman 70.3 in Dubai. Only days later, the shoe itself was crowned by the ISPO as the gold category winner.
Last but definitely not least, On’s Hybrid Running Shorts—from the Swiss brand’s very first Performance Running Gear collection—has been recognized and awarded as well. The apparel collection only hit the market eight months ago and, in December, already claimed an award for their overall design in Switzerland.
You can get the award-winning Cloudflow locally. It is available for both men and women with a suggested retail price of P7,650. You can check out authorized retailers for the Cloudflow and other On gear at Secondwind in Ayala The 30th, Planet Sports in Glorietta, Athleema (Dan’s) in Makati and Bacolod, Total Sports in Bacolod, Podium Multisport in Davao, and Sprint Multisport Shop in Cagayan de Oro.
