Sony gears up for first-ever Sony Fair

Consumers are constantly challenged with cahoosing products that would best fit their needs, fuel their imagination, and provide a more immersive experience. They often visit stores multiple times before making their pick. In response, Sony Philippines will be holding its first-ever Sony Fair (at Bonifacio High Street, BGC) on December 9-18, 2016 that will showcase all of Sony’s key product lineups spanning mobile, digital imaging, home entertainment, personal audio, and gaming.

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Sony designs and creates products that will provide consumers the best experience in entertainment, thereby improving their quality of living. Over the years, Sony Philippines has continuously committed to inspire and fulfill their consumers’ curiosity and creative potential with their slew of innovative products.  

“In celebration of Sony Corporation’s 70^th Anniversary, we at Sony Philippines are very excited to share our current product line and introduce our new ones during the opening of our Sony Fair. Through this event, we are making our products more accessible to our consumers. Our goal is to give them tools to help them discover their talents and capabilities through our products. And we want them to do that while having fun,” said Mr. Nobuyoshi Otake, President and Managing Director, Sony Philippines.

The Sony Fair will be a two-weekend long event that will include interactive displays, community activities and workshops that provide the total Sony experience. Catch various art, dance, and music activities with Sony Personal Audio Ambassador Rammy Bitong as he spins tunes for the crowd and conducts an Extra Bass DJ Workshop and Silent Party.

For those looking for a more in-depth take on music, Sony Personal Audio Ambassador Juno Oebanda will be holding a hi-res clinic that focuses on hi-res audio and the different products that one can choose from. If dancing is your passion, catch UPeepz, UP Diliman’s well-awarded dance group who will be performing and conducting a Dance Workshop for consumers. Sony has also prepared more festivities with its Extra Bass “Share Your Passion” activities that include mural painting, Just Dance mini-series, and Design Your Own Headphones.

Sony will likewise set up movie nights every weekend, so if you are big on watching films, the Sony Fair is the best place to be in this December.

For the shutterbugs, Sony will hold several photography workshops both for beginners and those with advanced skills. Mobile photographers will surely learn essential tips on self-portrait and urban art mobile photography. There will also be an Xperia on-the-spot Mobile Photography contest. If you want something more professional, come join a series of photo and video workshops with international photographers Pilar Trigo Bonnin and Paco Guerrero, and wedding studio, Mayad.

Sony will provide workshops on travel, flat lay and fashion photography featuring Kimi Juan, Jelito de Leon, and Charisma Lico. To top it all off and as part of the culminating activity for the two-weekend Sony Fair, Sony will be hosting a Photo Clique get-together where guests will be able to meet and mingle with Sony’s Digital Imaging Ambassador Nadine Lustre on December 18. Join this talented star as she shares a few of her favorite tips when it comes to taking great photos using her Sony A5100.  

“We’re preparing a lot of fun activities and workshops for our consumers and partners to participate in. The two-weekend long Sony Fair is our opportunity to provide different experiences, allowing guests to discover the endless possibilities that our products offer. We’re inviting everyone to drop by from December 9 to18 to catch all the activities they want,” said Alvin de Vera, Senior Director, Brand & Customer Communications Division, Sony Philippines.