SMEG Philippines launches first lifestyle appliance flagship store

SMEG Philippines moves away from just being a kitchen appliances brand with the opening of its flagship store in Park Terraces, Makati. The space is as much about the products as it is the lifestyle they want it to represent.

“The new Park Terraces store is representative of our brand’s move into the lifestyle space,” says SMEG President Ton Concepcion during the store’s opening event. “We are not just here to sell kitchen appliances, we are here to bring out the best in food, to bring people together, and to make dream spaces a reality.” 

Interested buyers can now drop by the store from 10 a.m. to 8 p.m. It’s located along West Street corner Arnaiz Avenue. While browsing, walk-in customers can be treated to refreshments as SMEG promises that well-trained staff will attend to their needs. The Park Terraces store will also be open to hosting private events and small gatherings.

During the flagship store’s opening event, the dining selections for guests were freshly prepared during live cooking demos using NutraEase cooking ware, demonstrating both the technology of the SMEG appliances, and the functionality of the Park Terraces store.

The Park Terraces store is designed by distinguished architect Gil Coscolluela. It’s what SMEG describes as “an embrace of space and light.” With its high ceilings and glass entrance, you’re just bathed in light when you enter the showroom. You’re also welcomed by rows and rows of beautiful SMEG appliances ranging from their wide selection of different design lines. SMEG’s kitchen cabinet contractor Optimus Space Solutions helped in making the transition among the five different kitchen showcases in the store a more seamless one.

“The beautiful thing about our SMEG appliances is that they are creations of technology with style,” Concepcion says. “Any chef can attest to that.”

Complimenting SMEG’s transition into a lifestyle brand is the launching of its lifestyle magazine, Stile de Vita. Featuring real life SMEG users and their passion for cooking, Stile de Vita’s pilot issue visits SMEG ambassador Master Chef Cyrille Soenen in his own home.