Shopee appeals to male online shoppers with more men’s products on its platform

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While online shopping, or shopping in general, is associated with women, men also need to do shopping. And they seem to be doing more if it online, too. That’s why Shopee is reaching out to the male demographic to bring more products that interest them.

Macy Castillo, Shopee’s head of Commercial Business shares, “Apart from gadgets that are widely popular no matter the age, the shopping behavior of men in the Philippines differ based on age groups. Men aged between 20 and 24 are trend conscious and have lower spending power, but shop more often, buying more fashion and accessories. Men between 25 to 30 spend a bit more on wellness, hobbies, and sports items; while men between 31-35 who have higher purchasing power, buy from our toys, kids, and babies category as well as men’s skincare. We see our dads buying baby bottles and face creams—products that they are not usually seen buying in public!”

Shopee is growing its product selection with more trusted brands like Belo Essentials, HP, SanDisk, and Promate.

If shopping online daunts you, Shopee offers a Live Chat that lets buyers easily communicate with the sellers for any questions they may have. The shopping app also has the Shopee Guarantee feature, which protects payments until orders are delivered.

If you want to check it out, Shopee is available at free download from the App Store and Google Play or you can visit Shopee’s site.

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