Carpe diem is aptly recognized as TW Steel’s core philosophy—focusing on seizing every moment to achieve one’s goals and unlocking potential, the brand recently teamed up with Simeon Panda for the new Crunch Time Collection. Bringing together partners from the media, TW Steel and Lucerne put everyone through some heavy lifting—defining just what crunch time is.
Media Participants with Simeon Panda, Jordy Cobelens of TW Steel, and Judith Staples of Lucerne
Crunch Time is a second by second step to reaching your potential in every possible moment. As one of the world’s foremost experts in the science of fitness, Simeon knows all about achieving goals on your own terms. The collection features seven Limited Edition Timepieces that are inspired by Simeon’s personal fitness brand ‘Just Lift’ in combinations of dark gray, black, and white.
“We live Crunch Time at TW Steel so working with Simeon to create this collection has been a perfect project for us,” said Jordy Cobelens, CEO of TW Steel. “This whole collection is a celebration of not sitting back and letting life happen, but standing up and making life your own. It’s invigorating and we’re super proud of what we’ve created here.”
Some pieces of the TW Steel Crunch Time Collection
“My whole career has been about reaching the next level,” Simeon Panda added, “The design and the philosophy behind it, it’s not just about fitness, it’s about every element of life. If you want to progress, you have to stand up and create that progress for yourself. That doesn’t happen tomorrow or next week or next year, it happens right now. Crunch Time isn’t something you think about planning for later, it’s how you live your life each day. Working with TW Steel, I can feel that energy coming from them. They seize the moment, they live Crunch Time and that’s an awesome thing to be a part of.”
the TW986
Limited to just 1,000 pieces world-wide, each watch is meticulously designed and powered by the juggernaut 6S20 Chrono Movement from Miyota. The cases are 48mm and crafted from rugged 316L, high grade steel. Aside from this. every watch features a screwed crown, an ultra-durable sapphire coated crystal, and is waterproof up to a depth of 10ATM.
The Crunch Time Collection (except for the TS13) features a characteristic Panda or reverse Panda dial. The straps also come in black silicon with a selection of details such as the Just Lift logo.
Available at TW Steel boutiques nationwide, the TW985 and the TW986 retail at P20,000; the TS9 and TS11 at P27,000; and the TS12 and TS13 at P30,000.
