Realme, which just turned one in the Philippines last year and is present in over 22 global markets, is out to take on bigger milestones this year. The Chinese brand is setting its sights on doubling its 25+ million global smartphone shipments in 2019, entering the 5G space, and introducing new devices.
Realme founder and CEO Sky Li announced during the China launch of the realme X50—the brand’s first 5G smartphone—that the brand is gearing up to grow its global shipments by more than 100% this year after it recorded 500% year-on-year (YOY) growth in 2019.
Growing Global Presence
With an ambitious goal to be the leading smartphone brand in the market, realme garnered the 7th spot worldwide last year. As of now, it has already achieved a series of feats and milestones from record-breaking sales both online and offline in key markets and is being called the fastest-growing smartphone brand in the global market.
Its sales records in the Philippines, Vietnam, and Indonesia, topped at 2nd, 3rd, and 4th places as the best-selling smartphone brand during Lazada’s 2019 year-end sale in the mentioned markets, respectively. These record-breaking feats in the three Southeast Asian (SEA) markets landed realme on the 5th spot overall of the best-selling smartphones in the region.
Its growing presence in 22 markets worldwide reflects the brand’s exponential growth and widening reach. The brand is currently the number two brand in India in terms of online market share at 26.5% according to the International Data Corporation. In Indonesia, realme has the fourth largest share of the market.
Additionally, Realme was ranked 7th on the list of top smartphone brands in the world in Counterpoint’s Q3 2019 results, making realme the fastest-growing smartphone brand worldwide. The brand was recognized as the 5th top smartphone brand in Spain in November 2019 after only a month of entering said market based on Counterpoint.
Leaping into 5G
It has disrupted the market with successive launches of high-performing smartphones packed with features and performance that stayed unrivaled its price segments. This year, realme is set to continue offering a strong and highly competitive set of products from budget to upper midrange devices.
Starting with realme’s latest offering, realme X50, the brand hopes to bring 5G connectivity more accessible to a broader audience. The realme X50 boasts a contemporary design and reliable performance with an affordable price tag, ushering in a new era of realme smartphones designed to meet the youth’s demand for 5G connectivity.
Realme is set to start rolling out 5G devices this 2020 in China covering smartphones in all price segments and allowing all future realme devices to be equipped with a 5th generation mobile network from entry- to flagship-level smartphones.
Locally, it is working closely with local network operators, internet companies, and app developers to fast-track the development of 5G in the Philippines and offer Filipinos better network service and connectivity. The country currently tops internet users in the world with 72 million mobile social media users, including 26.59 million mobile phone subscribers.
“As a young brand, realme is optimistic it will surpass all the challenges in the industry and continue broadening our market footprint with the youth as our number one motivation. We at realme will only keep moving forward and offer real value products to all,” Li said.
