Based on the joint report of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association (TMA) plus industry estimates, total automotive market in April 2026 registered around 32,400 units in vehicle sales. This is 17% lower compared to the previous month due to seasonality factors, and an 8% decline versus the same month last year.
According to CAMPI President Jose Maria Atienza, “while the market has not fully recovered from last year’s second semester slowdown, this was further affected by the oil crisis with customers carefully considering their car purchase.”
Of the total industry April 2026 estimate, CAMPI and TMA members contributed 27,225 units. Various types of Electrified Vehicles (xEVs) continue to exhibit strong growth momentum, rising to 22% of the total sales, 5 points higher than March.
Hybrid Electric Vehicles (HEVs) comprised 70% of the CAMPI/TMA total xEV Sales, Plug-In Hybrids (PHEVs) stood at 23%, and Battery Electric Vehicle (BEVs) was at 7%.
“The customers are very much aware of what’s practical during these times thus the increased demand for energy efficient vehicles like xEVs and lower displacement, fuel-efficient Internal Combustion Engine (ICE) vehicles,” said Atienza.
CAMPI is expected to showcase such vehicles when it stages its upcoming Philippine International Motor Show (PIMS) this June 4 to 7, at World Trade Center Metro Manila.
Among CAMPI-TMA members, Toyota Motor Philippines Corp. (TMPC) leads April 2026 in terms of sales volume and market share at 14,284 units sold (52.47% share). Mitsubishi Motors Philippines Corp. (MMPC) follows at 3,771 (13.85%). Rounding up the top 5 are Suzuki Philippines Inc. (SPI) with 1,339 units (4.92%), Ford Motor Company, Phils. Ins. (FMCPI) with 1,116 units (4.10%), and Isuzu Philippines Corp (IPC) with 971 units (3.57%)
