What’s a millennial not like? PayMaya, the Philippine pioneer in financial services, lists and rebuts common Generation Y misconceptions through its“Millennials Beyond the Selfie” campaign featuring a fresh set of ambassadors.
“Millennials are often labeled as entitled, shallow, and self-centered. But we know that this is not true,” PayMaya Philippines co-Chief Operating Officer Benjie S. Fernandez says. Marketing and Brand Head Sharon Kayanan agrees, adding that “there’s more to this generation than meets the eye.”
To illustrate their point, PayMaya gathered successful millennials for the campaign: volleyball superstar Alyssa Valdez, Paris-born Louis Faure, artsy mom Ava Te-Zabat, creative and crafts guru Wiji Lacsamana, visual artist Jappy Agoncillo, solo backpacker Gael Hilotin, and eSports champion TNC Pro Team.
This peculiar diversity reinforces Kayanan’s thoughts that millennials “have inspiring stories to tell that can motivate others to achieve bigger goals and make a difference.”
For one, Valdez shared that more than a volleyball sensation, she’s a proud co-owner of Ally’s All Day Breakfast and trainer at the Alyssa Valdez Skills Camp.
Twenty-four-year-old social entrepreneur and poultry farmer Faure, on the other hand, may be born French but his heart is Filipino. “When you are a foreigner in Manila, people think you are here because you want to find a girlfriend, extort resources, or be a model,” he shares, “On the contrary, I am here in the Philippines because I want to help generate opportunities for Filipinos that will lead the way out of poverty and eventually, change their lives. By doing so, I also learn how I can make a difference in my own country.”
Jumpstarting to “adulting”
PayMaya’s new faces represent a growing force to reckon in the digital market—students and young professionals who are starting to take “adulting” such as paying bills and being responsible for their expenses seriously.
PayMaya offers millennials a wide array of services: managing their expenses and minimizing loans in a way a debit card does, shopping or paying online sans the strings attached in a credit card, and providing a mobile wallet-linked physical card for Bancnet ATM, Visa, and Mastercard transactions. PayMaya also touts its service as the “best way to pay and get paid” as it also allows fund transfers from one account to another.
The mobile money and payment solution also provides a great deal of accessibility and flexibility with its over 15,000 top-up stations nationwide, including SM Business Centers, Robinsons Department Stores, 7-Eleven stores with CLIQQ kiosks, Ministop stores with Touchpay kiosks, Smart Padala centers, UnionBank ATMs, and BDO online banking services.
“We are proud at PayMaya to give them [millennials] a leg up as they stand up to represent the real essence of their generation,” Kayanan beams.
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