Yesterday, SM Cinemas unveiled seven new theaters in SM Fairview that promise to bring a one-of-a-kind cinema experience. Each theater got a stylish makeover. SM Cinema Fairview is now home to two premium Director’s Club Cinemas, a Large Screen Format theater and five state-of-the-art regular cinemas. Each one is outfitted with plush Opus Glide seats that slide to one’s preferred semi-reclining angle.

Enjoy movies in the best way possible with vivid colors, seamless frame shifts, and crisp high definition with the upgraded laser cinema projectors. Additionally, each cinema is also outfitted with Dolby Surround Sound.

Pure Luxe

And if you want a movie-watching experience like no other, the two 50-seats only Director’s Club cinemas offers a luxurious theater experience with stunning picture quality, resonating sound combined with top-of-the-line fully reclining Verona chairs complete with head and foot-rests. The plush leather seats promise both comfort and style while watching movies.

Seats are integrated with side tables, lighting, cup holders, and charging ports. Plus, Director’s Club offers in-cinema butler service. With an easy click of a button, cinema staff can bring you anything you need from Snack Time, the official food concessionaire of SM Cinema.

Movie tickets are inclusive of a tumbler of popcorn and bottled water. But if you wish to feast in the cinema, Snack Time offers a special movie munchie menu which includes wine and cheese pairings.

“Keeping up with changing times and growing customer expectations is part of SM Cinema’s goals to keep giving our patrons the movie experience they deserve, and we are just getting started. Now, SM Cinema patrons in Fairview can get the premium movie experience close to their homes,” shares SM Cinema’s Vice President for Marketing Ms. Ruby Ann Reyes.

About The Author

Eunice Isobel Lee
Editorial and Business Development Head

As a business major who loves to write, Eunice finds the best out of both worlds managing sales and marketing while also writing full-time. Sometimes preferring books, music, and a steaming cup of coffee over people, she will gladly move to an historic old town somewhere in Italy and make (and eat) pasta, write stories, and paint all day long.

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