It was the early 80s and I was a high school freshman when I first learned that the Tagalog word bundok has been accepted as an English word—spelled “boondock”—for “mountain.”   

I found the etymology curious and intriguing—and felt a good measure of national pride—considering that there must be hundreds of foreign words that also mean mountain.  

And now a new pickup truck is actually named after this very word. Isuzu has recently rolled out the newest variant of its popular pickup and it’s called the D-Max Boondock Edition.

Coming on the heels of the festive and successful launch of the “I Love Isuzu” campaign last April at the Festival Supermall in Alabang, Muntinlupa City, Isuzu shifts the celebration a bit further south at Isuzu Santa Rosa.

This time the focus of the “Isuzu Open House” has now been the launch of the new D-Max Boondock.The “Open House” concept, part of the “I Love Isuzu” campaign, makes Isuzu’s Santa Rosa dealership, its vehicle roster and aftermarket services, closer to its customers and potential buyers by way of fun and engaging activities, contests and promotions; the introduction of the new D-MAX Boondock.

The festivities started early with the motorcade of 24 vehicles drumming up excitement along the designated route from a Shell service station in Biñan going to the dealership. The D-Max Boondock was finally revealed after IPC Product Planning Head Robert Carlos described the new and exciting details about the pickup. And based on initial feedback by customers and members of the D-Max Club coming from Team Isuzu Pilipinas and Team ICE in attendance, the D-Max Boondock Edition packs in more of the tough, durable, and powerful persona that lives up to its rugged namesake habitat.

(From left): Joseph Bautista (IPC Sales Division Head), Yasuhiko Oyama (IPC Vice President for Sales), Shojiro Sakoda (IPC Executive Vice President)

The Boondock Edition fits the utilitarian vehicle profile sought by the adventurous and outdoorsy types, with its higher ride height of 247mm, 1,900mm overall height, off-road look, and a muscular stance that looks tough enough for anything that comes its way.

Based on the popular D-Max 3.0 LS, the Boondock Edition is fitted with 265/70R-17 all-terrain tires wrapped around black alloy wheels. Monotube nitrogen-charged performance shock absorbers ensure superb response to changing road conditions and offering faster damping reaction. As a result, improved steering control on different terrain and driving conditions is achieved.The steel side steps not only give easy access but offer valuable protection to the pickup’s body. The honeycomb design with the Boondock logo also helps in no-fuss cleaning and provides better traction during ingress and egress. To complement the overall look, the D-Max Boondock is equipped with roof rail, cargo extender, rocker panel extensions, fender flares, and a massive Boondock decal installed at the tailgate.

The D-MAX Boondock walks the talk with its powerful, Euro 4-compliant  4JJ1-TCX 4-cylinder Blue Power 3.0-liter diesel engine with a state-of-the-art variable geometry turbo and intercooler mated to either a 6-speed manual transmission with gearshift indicator or a 6-speed automatic transmission with sequential shift. The engine generates 177ps at only 3,600 rpm and 380Nm of torque at a very accessible 1,800 to 2,800 rpm.

Available in Cosmic Black and Galena Gray, the D-MAX Boondock Edition is priced at P1.390 million for the manual variant and P1.455 million for the automatic.

“I Love Isuzu” campaign goes full swing

Beyond the debut of the D-Max Boondock Edition, the “Open House” in Isuzu Sta. Rosa underscores how valuable Isuzu customers and the Filipino motoring public are to IPC, and it shows once more in the “I Love Isuzu” campaign in the dealership.

The “I Love Isuzu” campaign has entailed months of research, planning, and collaboration among IPC and its dealers, business partners, suppliers, and the various Isuzu auto clubs across the country. The campaign perfectly represents IPC and continues the good relationship with long-time clients and partners, which is also one of the strongest reasons why Isuzu enjoys strong brand loyalty among its customers.

The “I Love Isuzu” campaign has hinged on not just Isuzu vehicles’ exceptional durability, reliability, power, performance, and fuel-efficiency, but also on the entire motoring lifestyle experience of their owners and their families and friends, the kind of lifestyle experiences that have evolved into fond memories throughout the decades.

Isuzu Sta. Rosa’s “Open House” as an integral part of the campaign, has lined up various activities and rewards schemes for its clients, customers and stakeholders, including special P10,000 worth of Isuzu parts coupons for vehicle purchases, P3,000 worth of Shell fuel vouchers for every successful referral offered to existing clients and a 20% Isuzu Genuine Parts discount. In addition to this, the Open House included a whole day of test drives for bankers and clients, a Fleet Service Clinic and an open service shop for clients.To know more about IPC’s “I Love Isuzu” campaign, upcoming Isuzu Dealer Open House schedules, and the D-MAX Boondock Edition as well as the complete roster of Isuzu commercial vehicles and light commercial vehicles, visit your nearest Isuzu dealer or log on to