The Filipino motorist is more informed than ever. Just being the cheapest product in the market is no longer enough – quality and safety are now more in demand than ever. This is especially true with brake pads, which are one of the most important safety components in a vehicle. But in today’s difficult times, consumers also want to get the best for value for money. To address the needs of hardworking Filipinos, AUTOPERFORMANCE PH is proud to officially introduce ICER BRAKES to the Philippine market.
Established in 1961, ICER BRAKES celebrates its 60th anniversary this year. ICER is Europe’s leading independent manufacturer of brake pads, with its headquarters in Pamplona, Spain and its main factory, state of the art R&D center, and warehouses all in Tudela, Spain.
ICER BRAKES produces over 22 million brake pads annually, and believes in offering unbeatable value for money. That means OE safety and quality – with over 2,000 different part numbers manufactured in-house in Spain, and very competitive pricing.
ICER’s focus on R&D means new applications are released quickly, and ICER offers brake pads for most vehicles in the market, including Asian, European, and American cars of all types. ICER also believes in ecologically sustainable manufacturing, manufacturing only copper-free friction materials, and building its own solar power plant that cuts its CO2 emissions by 600 tons every year.
As ICER’s officially appointed Philippine distributor, AUTOPERFORMANCE PH combines its unique technical competence in automotive brakes, nationwide reach, and service-oriented approach with ICER’s world-class products. “We are proud to offer premium quality brakes at affordable prices, directly from Spain,” says Miguel Sancho, Export Manager for ICER Brakes. “We are confident that AUTOPERFORMANCE PH is the perfect partner in the Philippines: a top aftermarket company, now with ICER – a top brake manufacturer with products 100% made in Spain.” ICER brake pads will be available in automotive repair shops nationwide, as well as online via the new ICER Lazada Store. “We believe that the value proposition ICER products offer is something that is lacking in the Philippine market,” says Francis Aguila of AUTOPERFORMANCE PH, “and we want to make sure all Filipinos can get ICER brake pads for their vehicles quickly and hassle-free.”
To get ICER brakes for your car, visit http://icer.autoperformanceph.com to find a list of dealers near you, or go to Lazada to buy online. For more information on ICER brakes, or for dealer inquiries, visit http://icer.autoperformanceph.com or their official Facebook page, www.facebook.com/autoperformanceph.icerph.
