On September 11, the iCAUR V27, an all-round hybrid SUV, won the Best Interior Design Award winner in the Premium Car Category at the 2026 Torino Automotive Design Award (TADA), recognizing its distinctive interior design and reinforcing iCAUR’s “Future-Classic” design language.
Presented on September 11 in Turin, Italy, the recognition highlights the V27’s approach to combining timeless design, intelligent technology, functionality, and user-focused innovation—key elements of iCAUR’s vision for premium new-energy mobility.
Design Recognition from Turin
Turin is widely recognized for its automotive design heritage and industrial roots, with renowned design houses such as Pininfarina and Italdesign having longstanding ties to the city.
Organized by Salone Auto Torino, the TADA celebrates innovation in automotive design, aesthetic expression, and future mobility. Entries are evaluated by an international jury based on key aspects including creativity, functionality, and overall design expression.
The award also highlights the importance of integrating design with functionality, user experience, and the evolving needs of future mobility—areas reflected in the V27’s interior concept.
An “Interstellar Cockpit” Designed Around the User
At the heart of the V27’s award-winning interior is its “Interstellar Cockpit” design philosophy. Rather than focusing solely on the rugged characteristics traditionally associated with boxy SUVs, the V27 combines its commanding driving position, expansive visibility, and practical proportions with a more open and refined cabin environment.
Clean lines, a restrained layout, and premium materials create a cabin designed to balance comfort and functionality. This approach reflects iCAUR’s “Future-Classic” design language, bringing together distinctive SUV character with modern expectations for premium mobility.
The V27’s interior is designed to provide a sense of openness and calm across different driving situations, from daily commutes and family journeys to long-distance road trips. Its “Interstellar Porthole” dual panoramic sunroof allows more natural light into the cabin, enhancing the feeling of space and openness.
The laminated glass is designed to block 99.9% of ultraviolet rays, helping provide a more comfortable environment for occupants during extended journeys.
Intelligent Technology with AIMOGA
The V27’s design is complemented by iCAUR’s approach to intelligent mobility, including AIMOGA, which forms part of the brand’s vision for a more intuitive and connected vehicle experience.
AIMOGA represents iCAUR’s exploration of intelligent interaction between users and their vehicles, bringing technology closer to everyday mobility. Its integration into the brand’s broader vehicle ecosystem supports iCAUR’s goal of creating experiences that go beyond conventional automotive functionality.
This intelligent approach works alongside the V27’s digital interface and cabin technology. The vehicle features a 15.4-inch 2.5K HD central control screen powered by the Qualcomm Snapdragon 8155 chip, placing key functions such as navigation, infotainment, and climate control within easy reach.
By bringing together intelligent technology and thoughtful interior design, the V27 demonstrates how iCAUR aims to make technology an integrated part of the driving experience rather than simply an added feature.
Designed for Everyday Versatility
Beyond its technology and styling, the V27’s cabin places emphasis on practical details designed around everyday use.
Eco-friendly soft-touch materials are used throughout the interior, while 49 storage compartments provide flexible space for personal belongings. The rear seats can also fold completely flat, adding versatility for passengers, luggage, and other cargo.
Together, these details reflect iCAUR’s approach to premium design—where visual appeal is combined with comfort, functionality, technology, and usability.
Continuing iCAUR’s Global Design Journey
The V27’s TADA recognition adds to the growing list of international design accolades for iCAUR’s V Series.
Earlier this year, the iCAUR V23 received recognition at the Red Dot Award: Design Concept 2026, highlighting its distinctive boxy design.
From the V23 to the V27, iCAUR continues to develop its “Future-Classic” design language by combining a distinctive SUV silhouette with contemporary design, intelligent technology, and user-focused functionality.
The latest recognition further reflects iCAUR’s efforts to establish a distinctive global design identity as the brand expands its presence in international markets.
As iCAUR moves forward, the brand remains focused on bringing together Future-Classic design, intelligent technology, and a sustainable mobility ecosystem, with the aim of delivering distinctive new-energy mobility experiences to users around the world.
