Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai cars and commercial vehicles in the Philippines, sold 2,539 vehicles in August 2019, a 19% month-on-month growth from the previous month’s 2,136 units.
Sales hit 22,329 units for the first 8 months of the year, a very slight drop from last year’s 22,511 vehicles. Despite this, HARI remains one of the top-selling automotive brands with strong sales coming from the Reina, Accent, Kona, and H-100.
“Our sustained performance amid external challenges is a result of our never-ending effort to provide excellent after-sales services and premium products for Filipino motorists. Challenges come and go but we go the extra for our customers who will never forget their positive experience with the Hyundai brand,” HARI President and CEO Ma. Fe Perez-Agudo said.
Recently, Hyundai launched another industry first with its 5×5 campaign. The promo offers the country’s first 5-year unlimited mileage warranty with the longest inclusive Preventive Maintenance Service (PMS) package (free 5-year PMS or up to 100,000km, whichever comes first) for every purchase of a Hyundai Tucson, Hyundai Santa Fe, or Hyundai Starex from September 23 to November 30, 2019.
“We launched the industry’s first and only 5-year unlimited mileage warranty back in late 2015 because we stand by the quality and durability of Hyundai vehicles. But, we wanted to redefine worry-free ownership thus this free 5-year PMS for Tucson, Santa Fe, and Starex. These three models made Hyundai and now, they are changing the game once more,” Ms. Agudo adds.
The Tucson, Santa Fe, and Starex are part of the Light Commercial Vehicle (LCV) segment. Hyundai’s LCV segment grew by 19% in the first 8 months of the year hitting 9,864 in sales from 8,288 units over the same period in 2018. In terms of growth, the stylish and powerful subcompact SUV Hyundai Kona leads the pack, increasing sales by 231% over the period.
Year-to-date, sales of Passenger Cars (PC) as of August 2019 reached 11,821 units, a 15% decrease compared to the same period last year as the entire market continues to shift to SUVs. Nonetheless, sales of Hyundai PC models namely the Reina and Accent were sustained with sales reaching 11,500 units over the period, about half of the company’s total sales.
Meanwhile, Hyundai’s CV segment more than doubled from last year’s sales of 288 units to this year’s 644 units, or 124% growth. The H350 and County elevated this segment’s year-to-date sales with combined sales of around 460 units. Sales of the HD78 medium truck grew by 244% over the period.
“Increased economic activity fueled by small and medium businesses helped grow the LCV and CV segments. We continue to establish strategic partnerships to empower businesses by solving mobility challenges such as ‘last mile logistics’,” Ms. Agudo said.
Recently, HARI and Lalamove entered into a partnership that allows business partners to get the most out of Hyundai’s H-100 light truck. Initially, Hyundai Cainta is offering discounts for parts and services, faster turnaround on preventive maintenance service (PMS), fixed rates for picking up and delivering units for PMS, and a program for fleet expansion and re-fleeting.
The Hyundai H-100 is a versatile light truck that excels at transporting cargo and passengers alike, thanks to its powerful engine and wide wheelbase. Its 2.5L CRDi Euro 4 engine delivers cutting-edge fuel efficiency while adhering to modern standards of reduced carbon emissions. Its payload capacity of 1,335 kilograms is among the best in its class. Its versatility means business owners can configure the H-100 to meet their unique needs. There are several variations including the passenger van, drop side, food truck, even the Class 1 Modern Jeepney. The H-100 will also stand the test of time since the rear shuttle body manufactured by HARI undergoes a 7-dip electrodeposition process to produce a durable and rust-proof coating.
