Samsung’s Micro RGB and Mini LED Vision AI TVs demonstrate how the global No. 1 TV brand continues to revolutionize the home entertainment experience
The premium television market is evolving alongside changing consumer behavior. On average, consumers spend about ¼ of their day watching TV, with 3 in 4 Filipinos streaming video content. Immersive viewing has also become increasingly important, indicating that consumers are more likely to invest in TV technologies that deliver richer visuals, smarter experiences, and greater long-term value.
For Samsung, these shifts reinforce its belief that the future of TV lies in smarter, more advanced technologies that make every viewing experience more meaningful. Reinforcing its position as the global No. 1 TV brand for 20 consecutive years, Samsung continues to redefine TV viewing with its newest Vision AI TVs.
Combining advanced intelligence with breakthrough display technologies, the latest Vision AI TVs create smarter, more immersive home entertainment experiences for consumers.
Vision AI companion creates TVs that understand you
Perhaps the clearest example of Samsung’s vision for the future of television is its Vision AI Companion technology. Built on advanced natural language processing, Vision AI Companion transforms the television from a passive display into an active participant in the entertainment experience.
This intuitive technology enables viewers to interact with their TV in a conversational manner. They can simply ask for real-time recommendations, inquire about cast information while watching a show or movie, or seek the latest statistics of their favorite team in the middle of a live broadcast.
This intelligence extends through the integration of AI Football Mode– Instead of relying on generic picture settings, the TV recognizes football content and automatically optimizes picture and sound settings designed to recreate the atmosphere of the pitch right at home.
Micro RGB delivers micro-sized precision and unlocks a new world of color
The new Samsung Micro RGB Vision AI TV also sets new benchmarks for premium display performance — the embodiment of Samsung’s strategy of reshaping TVs through precision engineering, intelligent software, and an expanded content ecosystem.
This new technology reproduces an ultra-wide spectrum of colors by deploying microscopic red, green, and blue (RGB) backlights working together with remarkable precision. This results in lifelike visuals with brighter images, richer contrast, and less color bleed.The TV’s display is driven by the Micro RGB AI Engine Pro, which simultaneously handles 4K upscaling, color enhancement, and sound optimization. To complement this, the Micro RGB Precision 100 reproduces colors with extraordinary accuracy, while the Glare Free Display eliminates distracting reflections to allow viewers to stay immersed in their entertainment regardless of lighting conditions.
The TV also offers a smooth, ultra-fast gaming experience through its Motion Xcelerator. It supports VRR gaming at up to 165Hz, providing fluid, lag-free gameplay. Additionally, the Gaming Hub streamlines every playing session by bringing together console games, cloud gaming services, and apps within a single interface, complete with personalized recommendations.
The AI Sound Controller Pro feature enables viewers to independently adjust their audio settings to suit different types of content, while Live Translate detects the language of the series or movie being played and generates subtitles in the viewers’ preferred language.
Mini LED enhances viewing with monumental depth and dynamics
Samsung’s new Mini LED Vision AI TV meanwhile reinforces that modern viewing experiences are defined by visual excellence coupled with intelligent adaptation. Powered by the NQ4 AI Gen2 Processor, the TV uses 20 unique AI neural networks to continuously analyze what is on screen and optimize both picture and sound accordingly to deliver the best possible experience for every viewer.
Utilizing significantly smaller backlights than conventional LED televisions, the Mini LED Vision AI TV achieves far more accurate control over brightness and shadow. Moreover, the TV produces stronger contrast, with truer blacks and brighter colors, as well as remarkable depth across every scene. Pure Spectrum color builds upon this foundation, rendering pixel-level color accuracy that preserves natural-looking hues across an expanded color gamut. Meanwhile, Mini LED HDR enhances the realistic display by revealing greater detail in both the darkest and brightest parts of the image to create picture quality that feels more dimensional and immersive.
Similar to the Micro RGB Vision AI TV, the Mini LED Vision AI TV also makes gameplay exceptionally smooth — even for VRR titles up to 4K 144Hz. Through the AI Gaming Optimizer, the TV eliminates the need for manual configuration as it automatically recognizes game genres through real-time analysis and adjusts display settings to maximize responsiveness and visual clarity.
SmartThings connectivity builds TVs that evolve with the modern home
As consumer demands for TVs that do more continue to grow, Samsung designed its Vision AI TVs to also serve as intelligent control hubs of the modern home. The built-in SmartThings integration connects Vision AI TV to compatible smart home devices, making the TV the “command center” for the household. Through this, users are able to monitor their smart appliances and manage their energy consumption on AI Energy Mode directly from the television screen.
Samsung’s broader vision for the TV experience extends beyond entertainment, viewing televisions as a long-term investment that evolves alongside new technologies and changing consumer lifestyles. Driven by the One UI Tizen OS, the interface of Vision AI TVs is designed to remain seamless and intuitive over time, supporting up to seven years of free OS upgrades.
Samsung Vision AI TVs: shaping the future of viewing
After two decades as the global No. 1 TV brand, Samsung aims to continue to push beyond conventional televisions design to create experiences that are smarter, more immersive, and built around the modern consumer.
See what’s possible with Samsung Vision AI TVs on samsung.com.ph. Get premium care for your TV when you add the Samsung Care+ Premium to your TV purchases on the Samsung Online Store or the Shop app. Enjoy an extended warranty coverage of up to two years along with comprehensive expert services for as low as PHP 5,799/year*.
To know more about Samsung’s latest Vision AI TVs, visit https://news.samsung.com/ph/.
