HOM’s Sustainable Tech: Good Sound, Better for the Planet 2nd Opinion November 20, 2019 Features, Tech Power Mac Center (PMC) adds to its portfolio of audio devices with House of Marley’s (HOM) Liberate Air True Wireless Earphones, an eco-friendly pair carefully crafted from sustainable materials such as bamboo, recycled silicone, and fabric. Liberate Air was launched through a “Sounds Good! Coastal Cleanup,” a 100% sustainable event done in partnership with HOM and non-profit organization CORA (Communities Organized for Resource Allocation) Philippines, held at the Las Piñas-Parañaque Critical Habitat and Ecotourism Area (LPPCHEA). A report by UN Environment Programme revealing that the global tech industry produces 50 million tons of electronic and electrical waste (e-waste), with only 20% of it formally recycled. Known for its sustainability efforts, HOM changes the norm in an industry that usually faces a challenge in sourcing materials that are both good for the planet and able to get the job done. The audio brand proposes better-for-the-planet alternatives that prove that quality audio don’t have to come at the expense of the environment. HOM and PMC urge everyone to finally make the switch and be conscious of the ecological impact of the products they consume. “PMC introduces House of Marley’s Liberate Air True Wireless Earphones, a premium quality wireless pair that doesn’t compromise its ecological impact. With the recent ‘Sounds Good!’ coastal cleanup, our goal is to not only support HOM and its strong commitment to its advocacy, but also give back for the protection of the environment. We at Power Mac Center are conscious of our ecological footprint, and therefore are taking bigger leaps towards environmental sustainability,” said PMC Director of Product Management, Marketing and Space Planning Joey Alvarez. Liberate Air was engineered with audio systems that deliver HOM’s “signature sound” that highlights the energy, emotion, and detail of every recording, providing more meaningful audio experiences and ultimately leading to positive change. Resistant to sweat and water droplets with a sensor-activated touch control technology feature for easy use, its product quality and style were designed for active lifestyles and make a perfect companion for any activity—whether running in the park, doing cardio exercises at the gym, or going hiking out in the mountains. The wireless pair has a two-hour charging time that offers a nine-hour onboard battery life and an additional 32-hour playtime stored in its case for another two hours of charging. It uses Bluetooth 5.0 that easily pairs with any device with Bluetooth connectivity within a 10-meter range. “House of Marley prides itself with fusing quality and sustainability as the core foundation of the brand. We strive to reduce our environmental impact by using materials such as nontoxic silicone, wood-fiber composite resin, and ground plastic. From sustainably harvested materials to upcycled fabrics, our products are eco-friendly, including the packaging. Ultimately, we promote a lifestyle that supports products that are beneficial for the environment and, at the same time, able to deliver optimal audio quality,” said Sunil Karamchandani, COO of Innovee Trading, the exclusive distributor of House of Marley in the Philippines. HOM champions environmental sustainability and walks the talk by being an active participant of various environment preservation initiatives. Globally, HOM supports One Tree Planted, a non-profit organization that combats global deforestation by conducting tree-planting activities worldwide. “Sounds Good!” is its first environmental campaign in the Philippines and it plans to continue this path with more initiatives in the long run. Liberate Air True Wireless Earphones are exclusively available at Power Mac Center branches in Greenbelt 3, Power Plant Mall, TriNoma, SM Megamall, and SM Mall of Asia (Php 8,990.00). More of House of Marley’s eco-friendly audio products are available at select Power Mac Center branches. To learn more, visit the PMC website/online store or follow its Twitter, Facebook, and Instagram accounts.