Styling with the best: The Hedgren Style Fair 2015

Hedgren is going all out in making its customers look and feel good, and this was never more apparent than with the success of the Hedgren Style Fair 2015 held last November 12 and 13 at the SM Mall Of Asia Main Atrium.

The Hedgren Style Fair is an annual event that has gotten even more global recognition and credibility since it started three years ago. This event attracted hundreds of urban professionals with a taste for functional and stylish wardrobe pieces. Hedgren, the Belgium hailed brand renowned for its excellent quality, practical design, and modern aesthetics, is the perfect partner for their fun and dynamic lifestyle.

Prior to the actual event, Hedgren held numerous Style Clinics all over the Metro wherein participants were treated to expert advice from celebrated professionals in the fields of style and image enhancement. Top fashion stylists, bloggers, media personalities, and partners have all taken part in this much talked about affair, making it bigger and better than ever.

This year, Hedgren enlisted the help of the country’s top fashion school, the Raffles Design Institute Manila (RDI), to launch the #LOTD (Look Of The Day) Project. Bags, once considered as just an accessory, have now become an essential part of a person’s everyday style. Chosen students and alumni of RDI were tasked to come up with different stylish looks using Hedgren bags. The top three #LOTD entries will be featured in a fashion editorial during the Style Fair itself.

People were ready and excited by the time they stepped into the Hedgren Style Fair which was in full swing by 12 noon. Guests started off with the Hedgren “Walk to Style” which featured different style stations (Skin Care, Hair and Make-up, Styling, Personality Development, and Financial). Top lifestyle experts and industry leaders were invited to give their secrets on how to best achieve total style. For bag aficionadas, the Hedgren station showcased a number of bags that are popular not just in the Philippines but in Europe and the United States as well. A few of these bags were highlighted as part of the #LOTD project that was done with the most promising stylists in the country.

While all good things must come to an end, Hedgren did it with, what else—style. The Hedgren Style Fair showcased the high points of the event before rolling out an awesome fashion show. The top three #LOTD collaborations were also revealed—with real people models that inspired and motivated participants to look their best with the learnings and tools that they have recently acquired.

Hedgren is not just in the business of selling bags, but promoting a healthy self-image and personal style that will long outlast any fashion trend. The Hedgren Style Fair brings people together, making an impact in their everyday lives in the years to come.

This Style Fair 2015 was presented by Hedgren and the Primer Group of Companies, in cooperation with SM Mall of Asia, Philippine National Bank, and The Travel Club. This event could not have been possible without its partners: Fitflop, Bratpack, Creations by Lourd Ramos, Muse by Gianne, Maquiallage Professional School of Make up Artistry, Skin Philisophie, Sledgers, and the Raffles Design Institute Manila. Hedgren would also like to thank for the support from the following media partners: Lifestyle Network, Cross Over (106.7), Business Mirror, Business World, The Philippine Star, Manila Bulletin, Metro Magazine, 2.O Magazine, Travelife, Business + Class Magazine,,, and Circuit Magazine.

Hedgren Bags are available at the Hedgren Store SM Megamall Fashion Hall, SM City Clark, SM City North Edsa, and SM City Cebu, The Travel Club, Bratpack, Ladybag, and selected Department Stores nationwide. Watch out for Hedgren at Uptown Place Mall and SM City Seaside Cebu.

For more info: please visit Hedgren’s site, Hedgren Philippines’ Facebook page, Twitter account, and Instagram account.

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Hedgren in the Philippines.

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