Ford Philippines continues to see a steady rise in sales due to steady demands on three of its key autos in the Philippine market: Everest, EcoSport, and Ranger.
The global automotive and mobility company reports 2016 as its fourth consecutive year of record sales with a 33 percent rise to 33,688 vehicles as compared to the prior year. This is capped by the all-time best record December sales rising 13 percent year-over-year to 3,198 vehicles.
“Our big three nameplates continued to lead the charge throughout the year and further solidify the Ford brand as a top choice among Filipinos,” says Ford Philippines Managing Director Lance Mosley.
The Everest was Ford’s best-seller with full-year sales seeing a growth of 152 percent year-over-year to 12,453 vehicles. Capping 2016 was a 6 percent increase to 1,066 vehicles in December. Ford prides on “raising the bar for mid-size SUVs” with Everest’s notable features such as advanced connectivity and driver assistance technologies.
The last full year was also EcoSport compact SUV’s best-ever with retail sales rising 15 percent to 10,010 vehicles for the entire year and 40 percent to an all-time monthly record of 1,123 for December.
On the other hand, the Ranger occupies the sweet spot as the number two pickup truck in the market. Ford sold a total of 8,158 models last year.
“The ‘Built Ford Tough” Ranger continues to build on its strong reputation as the most capable, powerful and smartest pickup in the market,” explains Mosley.
Having opened three new dealerships to a total of 43 outlets nationwide as part of its expansion, Ford Philippines expresses no intention of slowing down. This year, the global brand aims to grow its dealer network and zoom in to focus on key provincial areas.
“We’ll continue to work closely with all of our Ford dealer partners to further strengthen our overall customer and brand experience in all locations nationwide.”
