Ford Philippines has announced the winners of the annual Henry Ford Awards (HFA) in a virtual awarding session attended by over 130 journalists, dealer partners, and Ford executives.
Now on its 20th milestone year, the HFA continues to recognize excellence and professionalism in Philippine automotive journalism, honoring the work of the country’s esteemed roster of motoring journalists. This year, the HFA has awarded winners from sixteen (16) categories, including the newly-introduced Go Further Changemaker Award which recognized five (5) journalists who have gone above and beyond the call of duty to help his or her fellow countrymen at the height of the COVID-19 pandemic last year.
The winners this year were selected from over 200 entries submitted by members of the automotive print, online and broadcast media.
“The 20th Henry Ford Awards has become more meaningful this year as we paid tribute to the great work of Filipino motoring journalists who continue to keep the industry alive and their readers informed amid the pandemic. This year’s winners truly raised the bar in delivering automotive news that is timely and relevant to the public,” said EJ Francisco, AVP for Communications, Ford Philippines.
Winners of the 20th Henry Ford Awards
Automotive Column
Automotive Green Feature
Automotive Industry Feature
Automotive Online Feature
Automotive Online Lifestyle Feature
Automotive Photograph
Automotive Print Feature
Automotive Print Lifestyle Feature
Automotive Road Safety Feature
Automotive Technology Feature
Automotive Video Feature
Ford Automotive Feature
Ford Automotive Video Feature
Go Further Changemaker Awardees
One for the Road Initiative
Board of Judges
An esteemed panel of judges from the academe, corporate, and creative industries comprised this year’s HFA panel of judges.
For the first phase, which evaluated the entries on overall composition, style, and substance, the judges were Dr. Maria Margarita Alvina-Acosta (Dean, Department of Communication, Miriam College), Dr. Arminda Santiago (Professor & Dean, College of Mass Communication, University of the Philippines – Diliman), Dr. Severino Sarmenta (Lecturer, Department of Communication, Ateneo de Manila University) and Dr. Cheryll Soriano (Professor, Department of Communication, De La Salle University – Manila).
On the other hand, the judges for the second phase looked at resonance, relevance and overall impact of the entry to the reading audience. They were Joshua Aquino (Country Lead for Communications, Microsoft Philippines), Owen Cammayo (Vice President and Head of Corporate Affairs, Bank of the Philippine Islands), Ritzi Ronquillo (Chair, Awards Committee for the 2021 Gold Quill Awards, International Association of Business Communicators), and Mervin Wenke (Head of Communications and Public Affairs, Google Philippines).
Finally, the special judges for this year responsible for judging photos, videos, design and layout, content publishing, and website management included Cecile Alcantara (President, Coca-Cola Foundation), Pat Dy (Photographer), Jason Magbanua (Videographer), Dino Ocampo (Executive Creative Director, Ogilvy & Mather) and Carlo Ople (Vice President and Head of Marketing Communications, PLDT Home).
 in a virtual awarding session.){kind=link}