Epson wants to take down the laser printer 2nd Opinion November 15, 2015 News Epson revolutionized the Philippine printing industry by introducing the L-Series genuine ink tank system printers back in 2011. By offering a winning inkjet printer with durability, print quality, and the low printing cost, the L-Series propelled Epson to be the mumber 1 inkjet brand in the Philippines. Leveraging on its position as the inkjet market leader, the expertise it has garnered from tried-and-tested L-Series, and learnings from customer feedback, Epson is set to conquer the laser printer segment with its alternative monochrome inktank system printer: the M-Series. “The M-Series is Epson’s superior alternative to the laser printer. It offers laser-quality prints, but it’s faster and far more economical,” said Epson Philippines Inkjet Product Manager Russer Cabrera. For P565 per bottle, the Epson M-Series has an ultra-high yield of 6,000 pages—12x cheaper than laser printers. It has a print speed of up to 34ppm (15ipm), similar to laser print-outs (the dye-based ink of the Epson M-Series produces water-resistant and fade-resistant prints), and is energy efficient (lower energy consumption than conventional laser printers). Cabrera recognizes that some laser printer customers are yet to be ready in making the transition to M-Series ink tank printers. That’s why Epson still carries traditional laser printers for these customers. “We give the customers what they’re looking for. Once they’re ready to switch to the more cost efficient option, we will then help them with the M-Series printer perfect for their needs. In the meantime, Epson still has laser printers in their product lines,” clarified Cabrera.