Emerging affluent entrepreneurs and food industry professionals discover banking and rewards solutions designed for growth

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EastWest Horizons and the EastWest foodpanda Visa Credit Card connect with business owners pursuing their next stage of growth and success.

EastWest introduced its emerging affluent banking program, EastWest Horizons, to entrepreneurs, business owners, and food industry professionals at the foodpanda CRAVE 2026 Partner Summit and Awards, one of the country’s leading gatherings for food and merchant partners. The event brought together industry leaders and food business stakeholders to exchange insights on growth, digital innovation, and emerging opportunities in the evolving food services landscape. 

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Through its participation, EastWest connected with a growing segment of Filipinos who are building successful businesses while increasingly seeking ways to manage, grow, and protect their wealth.

Designed for the emerging affluent, EastWest Horizons provides personalized banking support through dedicated relationship managers, priority servicing, investment guidance, wealth-building solutions, and lifestyle privileges tailored to customers pursuing their next financial milestone.

“Through foodpanda CRAVE, EastWest Horizons engaged with entrepreneurs and business owners who are actively growing their businesses,” said EastWest Chief Marketing Officer Martin Reyes. “As they move up, so do their financial needs. Whether it’s managing growth, building wealth, or planning for the future, EastWest Horizons provides personalized guidance, wealth solutions, and meaningful benefits that help customers make the most of the success they’ve worked hard to achieve.”

Event participants also discovered the EastWest foodpanda Visa Credit Card, EastWest’s co-branded card with foodpanda and Visa. The card offers up to 10% cashback on foodpanda purchases, weekly cashback credits through pandapay, and rewards on everyday spending, enabling customers to enjoy greater value from their regular transactions. 

The participation reflects EastWest’s continued focus on supporting customers across every stage of their financial journey, from managing everyday finances and maximizing spending rewards to building long-term wealth and achieving larger life and business aspirations.

By engaging directly with entrepreneurs and professionals through platforms such as foodpanda CRAVE 2026, EastWest continues to strengthen its role as a trusted financial partner, providing solutions that empower Filipinos to pursue growth, seize opportunities, and reach new horizons.

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