Chery Auto Philippines (CAP) recently held its Chery Skills Festival, bringing together service technicians, service advisors, and parts personnel from Chery dealerships nationwide to showcase their technical expertise, service knowledge, and commitment to delivering quality customer care.
The Skills Festival is part of CAP’s continuing efforts to strengthen its aftersales capabilities and ensure that customers receive reliable, professional, and consistent service across its dealer network.
More than a competition, the program promotes Chery’s “Fix It Right the First Time” approach, which aims to improve service efficiency and accuracy while minimizing repeat visits and contributing to a higher level of customer satisfaction. Through a series of skills-based challenges, participants demonstrated their competencies in their respective areas of expertise.
“Our aftersales team plays an important role in building our customers’ confidence in Chery. Through the Skills Festival, we are able to recognize their expertise while continuously raising the standard of service across our dealer network. More importantly, it reinforces our commitment to making sure that every customer receives the right service, performed by highly trained and qualified professionals,” Chery Auto Philippines Vice President for Customer Service Division Lito Landicho said.
Building Customer Confidence Through Service Excellence
The Chery Skills Festival creates value for participants while strengthening the overall Chery customer and dealer experience.
For customers, the program provides added assurance that Chery technicians and aftersales personnel are continuously trained and evaluated according to high standards. This helps give customers greater peace of mind when their vehicles are brought to Chery dealerships for maintenance and repair.
For CAP, the Skills Festival provides an opportunity to assess the competency of its dealer aftersales teams, identify areas for further development, and continuously raise the overall level of technical and service expertise across the network.
This commitment is supported by United Asia Automotive Group Incorporated (UAAGI), the official local distributor of Chery in the Philippines, with 20 years of automotive expertise. UAAGI’s established nationwide network of more than 100 dealerships and service facilities across its five automotive brands, supported by reliable parts infrastructure and continued investment in technical and new energy vehicle training, provides a strong foundation for delivering dependable customer support for Chery.
UAAGI further strengthens its aftersales support through nationwide parts facilities, including its two-hectare warehouse in Valenzuela and distribution center in Clark. Through its Center for Technical Excellence, UAAGI also provides continuous training in technical, sales, and new energy vehicle expertise, while keeping customer-focused service at the heart of the ownership experience.
Recognizing Top Aftersales Talent
The Chery Skills Festival recognized top-performing professionals across its various skills categories, highlighting the depth of talent within Chery Auto Philippines’ dealer network.
The champions include:
- Service Advisor Champion: Yvette V. De Vera – Chery Commonwealth
- Technician Champion: Paulo A. Ortiz – Chery Sta. Rosa
- Partsman Champion: Jonathan F. Valdez – Chery La Union
De Vera and Ortiz will represent Chery Auto Philippines at the Chery International Skills Olympics in China, where they will compete alongside top-performing aftersales professionals from other markets and put their expertise to the test against global standards.
Valdez’s achievement likewise reflects the strong capabilities of Chery’s dealer aftersales professionals and their commitment to delivering quality service to customers.
Strengthening the Ownership Experience
Chery Auto Philippines’ investment in aftersales training and dealer capabilities forms part of its broader commitment to providing customers with dependable support throughout the ownership journey.
This is reinforced by Chery’s comprehensive ownership support, including up to a 7-year or 200,000-kilometer bumper-to-bumper warranty, an 8-year or 160,000-kilometer high-voltage battery warranty for HEV and PHEV models, and three years of roadside assistance, subject to applicable terms and conditions.
Through programs such as the Chery Skills Festival, CAP continues to develop its people, strengthen its dealer network, and raise the standard of aftersales service, helping provide Filipino customers with a more confident and reliable ownership experience: For the Family.
