The subtle scent of bergamot and green tea may beckon you from the floors of this years Consumer Electronics Show. That’s Omotenashi in action—or a Japanese philosophy of hospitality that pays attention to every little near-imperceptible detail that contributes to giving a memorable experience to visitors.

Nissan’s Booth

Nissan brings a touch of Japanese hospitality to CES 2020 with exhibits that show the brand’s vision for the future of mobility, here’s what to look out for from the Ariya Concept electric crossover to a zero-emission ice cream van and a self-sinking golf ball.

The Ariya Concept Electric Crossover

Bringing together advanced technologies on an all-new EV platform, the zero-emission crossover embodies Nissan Intelligent Mobility, an expansive lineup of vehicle technologies and services that deliver an innovative, future-thinking driving and ownership experience for the customer, today and tomorrow.

The electric crossover’s features like the ProPILOT 2.0 advanced driver assistance system, twin-motor all-wheel-control system, acoustic meta-material and Smart Route Planner were demonstrated at Nissan’s booth.

“The Ariya Concept highlights Nissan’s promise of an entirely new driving experience that’s just on the horizon,” said Takao Asami, senior vice president for research and advanced engineering at Nissan, “This zero-emission crossover isn’t a concept car based on far-off ideas; it’s a showcase of technologies available in the very near term.”

To show they’re real, Nissan has also taken these technologies out of the car and developed new, creative uses for them. Nissan is showing these at CES so our guests can experience them through fun, everyday activities.

The Zero-emission Ice Cream Van

The concept van combines an all-electric drivetrain, second-life battery storage, and renewable solar energy generation. Based on the 100% electric e-NV200 light commercial vehicle, the ice cream van’s motor is driven by a 40 kilowatt-hour battery. A portable power pack, which uses lithium-ion cells recovered from early first-generation Nissan electric vehicles, powers the on-board equipment.

The ProPILOT golf ball

This golf ball will let you score even if you can’t play golf. Inspired by the ProPILOT 2.0 advanced driver assistance system, Nissan has created a golf ball that always manages to find the hole. At the booth’s putting green, an overhead camera will detect the position of the golf ball and hole. Sensing technology and an internal electric motor will ensure the putt stays on course until reaching the cup—demonstrating how Nissan cars equipped with ProPILOT 2.0 can maneuver along a predefined highway route.

The Nissan LEAF e+

This electric vehicle features a powerful motor, long range, advanced technologies including the ProPILOT driver assistance system (called ProPILOT Assist in the U.S. marketplace) and the innovative e-Pedal mode for one-pedal driving.

Formula E race car

Nissan, the first Japanese carmaker to join the all-electric Formula E street racing championship, will show its new, Japan-inspired livery for the new season.

Plus, if you’ve ever dreamed of driving a Formula E race car (or at least, having legitimate-looking footage that shows you driving one) Nissan treated CES guests to a faux-Formula E experience with the help of high-powered fans and special effects to mimic the acceleration of the 100% electric race car from 0 to 100 kph in just 2.8 seconds. Hey, real or not, we won’t say no to this!

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