BPI welcomes Anne Curtis as newest brand partner

Anne invites Filipinos to do more with BPI – their trusted financial partner

Photo (L-R) BPI Chief Customer and Marketing Officer Cathy Santamaria, BPI Consumer Banking Head Maria Cristina “Ginbee” Go, BPI ambassador Anne Curtis, BPI President and CEO TG Limcaoco, and BPI Consumer Bank Marketing and Platforms Head Mariana Zobel de Ayala.

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The Bank of the Philippine Islands (BPI) formally welcomes the country’s Multimedia Superstar, Anne Curtis, as the Bank’s newest brand partner.

As a long-time BPI client, Anne is excited to share her own experiences with the Bank and to introduce its new products and services.

“BPI has always been a reliable bank throughout my journey. It has allowed me to do more and be more, which is why I want to share my experience with others,” Anne says.

Do More with BPI

Anne’s journey with BPI serves as the springboard of the “Do More with BPI” campaign, wherein the Bank enables Filipinos to do more in life and fulfill their dreams. With its 172-year history of banking excellence, BPI offers services that transcend financial solutions and empower people to go further and achieve greater pursuits.
“BPI is the Filipinos’ partner at every point in their lives. The Bank shares their values and anticipates their needs by coming up with the best solutions crafted from years of experience. With a comprehensive line-up of products and services, BPI is able to help Filipinos realize their dreams,” says BPI President and CEO TG Limcaoco.

As of June this year, BPI had 6.2 million clients enrolled in its digital channels, with an open banking infrastructure providing access to 2,200 products and services by over 100 partners.

Among the Bank’s latest digital innovations are the new BPI App, where retail customers can transact in seconds and avail new products and services in just minutes. Soon, they will be able to get AI-powered financial insights on their spending and saving habits. For SME clients, meanwhile, BPI recently launched the Ka-Negosyo online loan application portal — a one-stop shop that allows entrepreneurs to learn about and avail of the Bank’s SME loan products.

On top of its digitalization efforts, BPI has embarked on an internal customer obsession program. Under the program, the Bank assigned customer delight officers to help empower frontliners and created agile teams to address common customer pain points. With these measures in place, BPI looks forward to serving more customers and process more transactions.

“Do More with BPI” elevates financial inclusion through digitalization and customer obsession. In the words of BPI’s President and CEO, TG Limcaoco, “This demonstrates our unwavering dedication to maintain the deep trust our clients have in us and build a better Philippines—one family, one community at a time.”