Bose Professional has maintained its place in the market for over 40 years by its constant innovation to produce high quality audio systems for their users. Now, the brand is set to further expand its professional line into the Southeast Asian market by its partnership with ICT solution-based distribution and marketing company, Versatech International Inc.

“The Philippine market has for many years, been strategically important for Bose Professional. When considering the very impressive and consistent year on year GDP growth of over 6% per annum, our strategy is to grow our business rapidly by significantly expanding our local customer base,” shares Christian Liebenberg, Bose professional regional manager, “In order to achieve our ambitious goals, we have recently appointed Versatech as our official distribution partner in the Philippines to support us through this growth journey. ”

The company is confident that they can command the majority market share in the country, when asked what percentage of the market they hope to dominate, Liebenberg proudly answers, “of course, we’re aiming to get 150%”

Both companies, at their core, aim to give enhanced value for the customers. Versatech currently holds a network of 2,000 resellers in the market that spans across industries such as retail, education, transportation, hospitality, house of worship, enterprise, and government. During the media announcement event, a live demo of some of the products was also conducted, showing the extent of Bose’s dedication delivering only the best to their users.

Stephen Yu, Versatech EVP adds, “This partnership fits in line with our overarching direction to complete our company’s premier audio video distribution portfolio. We have noticed a sizable market demand for enterprise audio and have the perfect blend of resources and capabilities for Bose to leverage in order to significantly improve its Philippine market share.”

Versatech and Bose hope to leverage this demand, which is estimated at 163,200 units with a forecast of at least 20% yearly market growth, and tap into the potential of the region’s AV segment with its portfolio of Bose Professional products.

About The Author

Eunice Isobel Lee
Editorial and Business Development Head

As a business major who loves to write, Eunice finds the best out of both worlds managing sales and marketing while also writing full-time. Sometimes preferring books, music, and a steaming cup of coffee over people, she will gladly move to an historic old town somewhere in Italy and make (and eat) pasta, write stories, and paint all day long.