Realme Philippines took on the Philippine smartphone market and emerged as the fastest-growing brand in just a year. It has established a strong presence in the market—from achieving record-breaking sales both online and offline, across different channels, getting recognition for every product they launched, landing a top spot among established smartphone brands, and building strong brand connection and preference among Filipino smartphone users.
Its highly competitive array of products from budget to upper mid-range smartphones from the recently launched realme XT to the realme 5 and 5 pro promise real value.
Kicking off the holiday season, the brand released its #realGALO promotion, featuring more affordable prices for the realme C2, realme 3 Pro and realme 5 Pro. Alongside this is the much-anticipated 12.12 sale on Lazada with amazing deals for customers, and the initial sale of realme’s venture into the audio space with the realme Buds 2 and realme buds wireless accessories.
Looking back at the lineup
Let’s take a look back at realme’s range of the entry-level royalties realme C1 and C2, midrange champions realme 3 and realme 3 Pro, realme’s first quad-camera powerhouses realme 5 and realme 5 Pro, and the newly launched 64-MP quad-camera segment killer, the realme XT.
The realme 5 was recently hailed as the top two best-selling smartphone at LazMall’s Grand 11.11 sale. The realme XT also bagged sales records, immediately selling out on the first weekend of its release.
In 2020, realme Philippines is looking forward to bringing into the local market more realme global products to provide its Filipino fans more game-changing smartphone options, and high-quality tech lifestyle accessories such as the new wireless buds and tech backpack.
Building real-ationships
Banking on the growing online retail culture in the country, realme Philippines sealed partnerships with leading e-commerce platforms such as Lazada, Shopee, and ArgoMall. The brand has also been growing its offline base having 4,500 partner stores to date.
It has also partnered with Home Credit, where realme is among the top 5 most-availed smartphones through its plans in just 6 months.
Realme Philippines’ collaboration with Moonton, the developer of Mobile Legends, has also cemented the former’s position in the gaming sphere. Further propelling this is the brand’s own Mobile Legends tourneys, which were supported by top gamers such as Ako Si Dogie, a known personality within the Mobile Legends: Bang Bang community with millions of social media followers.
Additionally, realme has also partnered with Acer for its Real Holiday Promo. This partnership led to realme Philippines’ Christmas raffle promo #realGalo, where realme is giving away Acer Nitro 5 gaming laptops to 10 lucky customers who purchase a realme smartphone from November 23 to December 22.
The brand’s most valued relationship however, is with its fans and user base. Realme Philippines currently has the biggest and most-active smartphone community in the country. Realme nurtures this family, with executives personally attending to customer queries and joining knowledge-sharing forums through their Facebook group, which now has 75,000 members. All members can join special events, promos and activities.
Realme Philippines Marketing Director Austine Huang shares, “We at realme make sure that we keep it real in everything we do: real value in our products and real and strong bond with our partners. We are grateful for the strong support of our brand partners, the media and tech experts, and of course, our realme squad. Thank you! Expect nothing but the best from realme in the coming year. Join us as we dare to leap to a more fun and exciting 2020!”
Going full-steam into 2020
To make sure its customers have optimum access to its stores, realme is gearing to further increase its offline presence this 2020. With currently over 4,500 partner stores, 220 kiosks, and 13 concept stores nationwide, realme also recently opened its flagship concept store in Iloilo City and another concept store at SM Sucat.
