TAG Heuer introduces a wellness app for its luxury Connected Watch

The Swiss luxury watchmaker extends its TAG Heuer Connected digital universe with a new app for an active and healthy lifestyle.  

TAG Heuer, the Swiss luxury watch brand that has pioneered the luxury connected watch segment for more than five years, has introduced a new  Wellness app that enables users to track their daily activities simply and effectively. From the tiniest  steps to the most strenuous workout, they are motivated to be their best selves, while enjoying an  active and healthy lifestyle.  

An exciting new addition to the TAG Heuer  

Connected universe 

The exclusive new TAG Heuer Connected watch Wellness feature enables users to stay fit, healthy  and connected by tracking their biometrics during all their daily activities. With two daily goals and  one weekly summary, the app motivates them and helps them understand how each effort – no matter  how small – benefits their bodies. The release of the Wellness app comes one year after the incredible  success of the new TAG Heuer Connected watch and, with its focus on health and fitness, is set  introduce the brand’s Connected universe to an even greater audience. 

For TAG Heuer CEO Frédéric Arnault: “With the Wellness app, we are adding a new pillar to our  Connected watch product offering. Within a timeframe of a year, the TAG Heuer Connected has  established its status in elegance and sports. It has been embraced by golfers, cyclists, runners and a  wide range of other sports buffs. In addition to elegance and performance, our users also expressed a  strong interest for tracking their wellness. We value their input; we know how important it is to remain  active these days. And we created the TAG Heuer Connected Wellness app for them.” 

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All the key metrics at a glance 

With a quick glance at the TAG Heuer Connected, the wearer can monitor daily activity (number of  steps), exercise intensity (time spent each week doing moderate to vigorous exercise), the level of effort  perceived by the body (real-time and continuous heart rate monitoring), and the quantified impact of  the exercise (calories burned).  

And now with the TAG Heuer Connected mobile application, there is also a brand-new Wellness tab  that offers – along with these metrics – information about their evolution over time, which are reliable  indicators of the user’s activity level. The Wellness tab’s focus is squarely on marking each user’s  steady progress which, in turn, is a motivation to stay active and fit.

Simply set goals and achieve them  

Leading health associations encourage the achievement of two daily goals. The first one is to move  more, sit less and reach a daily steps target. As counting steps becomes a part of a daily routine,  personal goals can be raised when the time is right. The second is to reach a daily calory-burning  target. The more intense the effort, the greater the reward! Again, each user decides on his or her own  personal goals and adjusts them according to individual lifestyle and the progress made.  

A weekly summary of goals achieved  

With the TAG Heuer Wellness app, progress is accurately tracked on a barometer that displays the level  of activity during the week. With its detailed overview of minutes spent in fat-burn, cardio and peak  zones, users can see at a glance how each active minute benefited their bodies.  

TAG Heuer’s Wellness app is designed to motivate its users to make steady, healthy progress by  focusing on three easy-to-understand metrics: daily steps, daily calories burned, and active minutes per  week. It has introduced these with simple, user-friendly navigation – all the information is conveniently  located in one place. 

TAG Heuer Connected performance meets refined elegance 

The new Wellness app is beautifully presented in the brand’s TAG Heuer Connected digital interface  – it’s hard to imagine a more stylish way of keeping fit. The TAG Heuer Connected smartwatches  are distinguished by their striking design: with a choice of a titanium or a stainless-steel case and a  selection of statement-making dial options, they can be configured to express each wearer’s individual  style. The Connected is offered with a stainless-steel bracelet or a comfortable, sporty rubber strap in  a rich variety of colours.  

TAG Heuer Wellness:  

Reinforcing the TAG Heuer Connected digital universe 

With its visionary TAG Heuer Connected watch, the brand has made a design and technological  statement that further solidified its position as leader of the luxury connected watch category. It is a  unique combination of the refinement and elegance of a chronograph-inspired watch crafted in the purest  luxury watchmaking tradition, with a state-of-the-art, custom-designed digital experience geared towards  performance. The TAG Heuer Connected offers wearers a striking and versatile wristwatch that enhances  their individual lifestyles, from daily connected services offered from Wear OS by Google*, to immersive  sports experiences thanks to the TAG Heuer Sport app. The latter provides detailed tracking for running,  cycling, walking, and fitness. Golfers in particular will be drawn to new features that have been introduced  recently to help players raise the level of their games with the updated TAG Heuer Golf app.