It’s December once more, and as 2025 comes to an end, Google releases its annual Year In Search lists, rounding up the trends, personalities, and events that captured the interest of Pinoy netizens.
This year’s overall top trending list showcases a great amount of diversity when it comes to topics and interests. The #1 keyword is Gemini AI, which is not only representative of Google’s AI tool, but also of the larger increase in Filipinos’ reliance on AI for many daily tasks and projects.
Beyond AI, three search terms on the list are news items, proving that Filipinos still rely on Google Search to give them more information and context on current events. Halalan 2025 is #2, thanks to the all-important national midterm elections that took place last summer, while the concerning amount of earthquakes that defined the latter parts of the year drove people to turn to not only Search, but also Google’s safety alerts.
At #6 overall, Netflix’s Squid Game remains a powerful trend after its comeback and series finale earlier this year, highlighting the grip the show continues to have over global pop culture. Roblox also remains one of the most popular video games in the world, with its in-game variant Grow a Garden ranking at top three overall thanks to its popularity among the Filipino youth.
Filipino pride is also the order of the year, with homegrown pro tennis player Alex Eala ranking at both #1 in Female Personalities and #4 in Sports. She joins boxing legend Manny Pacquiao, who is back on the list at #2 in Sports. Local singer Dionela is the top Male Filipino Personality that people search for, with his hit “Marilag” beating even 2025’s unofficial hit song of the year “Golden” from Netflix’s K-Pop Demon Hunters (#2 and #3 in Music, respectively).
Meanwhile, the Shows and Series list is being composed entirely of titles that are exclusively on online streaming platforms, mainly Netflix, which is evidence of its sheer dominance in Filipinos’ entertainment habits. This is in line with the findings from this year’s e-Conomy Report, which shows that the Philippines has the fastest-growing online media sector in the region at a rate of 16% year-on-year from 2024, along with Indonesia and Vietnam.
Here’s the full list of top search trends in the Philippines this year:
