Dyson unveils bold new purple colorway across its haircare range

Jasper Plum is exclusively available for purchase at Dyson Stores and Dyson.ph 

Dyson is launching a bespoke colorway across their beauty device range, inspired by the Jasper plum gemstone. 

Dyson’s Colors, Materials and Finishes (CMF) engineers designed the Jasper plum colorway to capture the contrasting tones of the gemstone, resulting in a distinctive triple-toned palette: a deep plum main body, rich violet details, and bright blush pink accents.

Amelia Ayerst, CMF Design Manager at Dyson, explains, “The visual and tactile qualities of the products we use daily influence our experience. Our goal is to transform everyday items into something delightful to use and own.”

Purple jasper, known for promoting confidence, self-discovery, and personal growth, also reflects the essence of what Dyson engineers strive for in designing their styling tools — enhancing beauty from within, boosting confidence, expressing personal style, and maintaining healthy hair.

Dyson styling machines are engineered for fast, powerful, and efficient performance, acknowledging the challenge faced in finding time to prioritize self-care amidst busy lives. Your hair is more than just a style; it is an expression of who you are. Simple, mindful moments of self-care — like embracing a calm styling routine, walking with loved ones, or savoring your morning coffee — are small yet powerful ways to recharge and enhance well-being.

Launching ahead of Mother’s Day, we celebrate the strength, power, and individuality of the women in our lives — qualities symbolized by the rare purple jasper gemstone that the range is inspired by – the range could make the perfect gift. Dyson invites you to use the hashtag #SmallPowerfulMoment to share your self-care routine and celebrate the importance of taking time for yourself. 

The collection is available on the Dyson Airstrait straightener, and the Dyson Airwrap i.d. multi-styler and dryer.

Meet the range. 

Dyson Airstrait straightener

The Dyson Airstrait straightener lets you straighten hair from wet to dry using only air. By eliminating hot plates, it prevents both heat and mechanical damage. The device works with multiple hair types to create naturally straight styles with body and movement, while preserving your hair’s strength, health, and natural feel. 

The Dyson Airstrait straightener in Jasper plum is currently available and is priced at PhP 34,900.00, available from Dyson Stores and dyson.ph. The presentation case is included.  

Dyson Airwrap i.d. multi-styler and dryer 

The globally awarded multi-styler and dryer now features Bluetooth technology for optimized styling. Users can personalize their hair profile and automatically style curls with a push of a button. The Dyson Airwrap i.d. features  two new attachments: a Conical barrel for tighter, defined curls, and a Large round volumizing brush to create more volume.

Dyson Airwrap i.d. multi-styler and dryer attachment offering:

The 2-in-1 Coanda smoothing dryer dries, smooths and hides flyaways. Either blow dry or rough dry hair with powerful airflow, or switch modes to reduce flyaways for a smooth, sleek finish.

40mm Airwrap long barrel
Create loose, bouncy curls and waves in both directions – with one barrel. Engineered for longer hair.

Conical Airwrap barrel
Engineered to style closer to the root, for more defined curls vs. 30mm Airwrap barrel.

Soft smoothing brush
Shape fine hair with increased control, for straight styles using Enhanced Coanda airflow vs. original Dyson Airwrap smoothing brushes

Large round volumising brush
Large head and long, fine bristles direct air deep into the hair to add body and volume. creating tension to shape hair as it dries.

Fast dryer
For fast drying before you style. Dries hair from wet to damp so it’s ready for styling.

Each Dyson Airwrap i.d. multi-styler can be customized with a range of attachments to suit the user’s hair type, length, and style.

The Dyson Airwrap i.d. multi-styler in Jasper plum is priced at PhP 36,900.00, coming soon to Dyson Stores and dyson.ph this April. Follow Dyson’s official social media channels for the latest updates on its launch in the Philippines.