The Dyson OnTrac takes the field for the 2024/2025 Italian football season as a new “Rossoneri” teammate

Dyson announces a new collaboration with AC Milan, as the iconic Milanese football club kicks off the first weeks of the season. Squad members including Laura Giuliani, Ruben Loftus-Cheek, Noah Okafor, Tammy Abraham, and Strahinja Pavlović will incorporate Dyson’s innovative audio technology into their training as they prepare for the championship season ahead. 

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The collaboration unites two icons known for their ability to disrupt and redefine the parameters of success in their respective fields. In fact, the project is based on the values ​​that Dyson and AC Milan share: from innovation to inclusiveness, through the desire for continuous improvement.

Dyson’s latest innovation is selected as the protagonist of the collaboration: Dyson OnTrac its first high-fidelity and audio-only headphones, which mark the official entry of Dyson into the audio world. 

Jake Dyson, Chief Engineer, Dyson, said: “Dyson has bold ambitions to disrupt the audio industry – as demonstrated by the Dyson OnTrac headphones, unveiled this summer. These headphones deliver exceptional sound quality through a high-performance design, underpinned by decades of aero-acoustics research. And with advanced noise cancellation, they help you stay focused—even amid the roar of the San Siro on match day. To celebrate this launch, we are proud to collaborate with AC Milan. The club embodies the same passion, precision, and dedication to performance that drives Dyson. We are thrilled to collaborate with such an iconic team.”

Dyson OnTrac over-ear headphones are the result of over 30 years of Dyson aeroacoustics expertise, offering up up to 55 hours of immersive listening with cutting-edge noise cancellation, exceptional sound quality and all-day comfort thanks to unique materials, design and customization.

Maikel Oettle, AC Milan Chief Commercial Officer, stated: “We are thrilled to announce this collaboration between AC Milan and Dyson, a brand that shares our commitment to excellence and performance. Dyson is not just a symbol of cutting-edge technology but also represents a constant commitment to quality and innovation, values that perfectly align with our philosophy. Together, we aim to push beyond the limits of what we can achieve on and off the pitch.”

Thanks to these innovations, over the course of the season, the Dyson OnTrac will prove to be a key ally for the Rossoneri players, who will not only be able to directly experiment with their technological characteristics – for a high-level sensory experience, be it in their free time or to better concentrate before a game – but also to fully express their personal style thanks to the over 2,000 possible combinations of external caps and ear cushions.

With this collaboration, Dyson continues its journey in underlining how technology can be a precious ally in the pursuit of well-being and excellence and gets even closer to an audience that makes its passions a lifestyle.