According to the Philippine Statistics Authority, twenty eight percent (28%) or 17.3 million Filipinos are smokers. Today, the Philippines still has one of the highest per capita levels of tobacco consumption among the ASEAN countries, and this poses a major public health problem in the country. Over the years, the Philippine government in partnership with private organizations have been working together to reduce tobacco use through awareness and education programs.
Ending the Habit
At Johnson & Johnson Philippines, we walk the talk when it comes to enforcing good, healthy habits, in order to quit smoking. Through a series of posters strategically displayed around the J&J Philippines campus, employees are reminded how Nicorette can help them break free from smoking. Nicorette is Nicotine Polacrilex, a type of nicotine replacement therapy that can help quitters reduce their cravings in as fast as 15 minutes. Quit smoking for a week with the help of Nicorette and be 9x more likely to quit for good.
“As part of our J&J credo, it is our responsibility to give our employees a healthier and safer environment in the office and at home. This is just one of our initiatives in making sure we help put a stop to smoking. Our work does not just start and end with promoting Nicorette to our consumers, but we would also like our employees to be reminded of the threats of smoking”, says Patricia Rodriguez, brand manager for self-care, Johnson & Johnson Philippines.
Quit Smoking with Nicorette
Apart from activities within the Johnson & Johnson Philippines campus, we are also making strides in advancing our goal in reducing tobacco usage in the country. Last year, in celebration of World No Tobacco Day, Johnson & Johnson Philippines introduced Nicorette to encourage more Filipino smokers to #JoinTheQuitters. Nicorette held an online event anchored on the World Health Organization’s campaign “Commit to Quit” to motivate Filipinos to permanently quit for good. The event was streamed through Facebook live and was attended by over 700 people nationwide. Some participants were “quitters” who shared their quitting journeys and smokers who pledged to a healthier lifestyle.
- Since then, Nicorette has worked non-stop in advocating to end smoking in the Philippines. We continued to raise awareness of the difficulties in quitting smoking with the help of our ‘quit ambassadors’. This year, in commemoration of No Smoking Month, Nicorette invited the media to participate in a roundtable discussion on the hazards of smoking. The event was attended by John Matthew Uy, a Nicorette user and successful quitter, and pulmonologist Dr. Leni Fernandez ho enlightened guests about the threats of smoking. Apart from that, we also sought the help of “quitters” to share their quitting journey online. Our ambassadors talked about the challenges of quitting, the importance of having a strong support system in their journey and having an effective and trusted product like Nicorette that can help them through withdrawals and in stopping their cravings.
The Answer to Quit Smoking for Good
There is no excuse in being unable to quit smoking now that Nicorette is available in leading supermarkets and drugstores nationwide. Nicorette is available in your nearest drugstores like Mercury Drug, Watsons, Southstar Drug, and more, and is also available on both Shopee and Lazada for your convenience.
For more information about Nicorette, visit www.nicorette.com.ph or follow our social media accounts at www.facebook.com/NicorettePH/ and @nicoretteph on Instagram. Get special deals and promos to finally break that habit by purchasing Nicorette on official Johnson & Johnson Philippines accounts, both on Shopee and Lazada.
