Porsche takes pole in Europe’s most valuable automaker race

PHOTO: Porsche models, headlined by the fully electric Taycan (right), arrayed in front of the Frankfurt Stock Exchange building.

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Highly successful public listing to accelerate the brand’s drive toward electric mobility.

Following a highly successful public listing at the Frankfurt Stock Exchange in late September, Porsche shifts up a gear and takes pole position as Europe’s most valuable automaker, overtaking parent company Volkswagen as the price of the sports car manufacturer’s shares continues to gain speed.

Porsche share prices had since remained robust, leading the brand’s market valuation hovering around €85 billion soon after the listing. This strong performance allows Porsche to further accelerate its drive toward electromobility as the company sets ambitious goals to redefine the concept of luxury.

Europe’s most valuable mobility company aims to have fully electric models comprise more than 80 percent of its deliveries by 2030. As part of this strategy, Porsche is also working toward having its production and use of fully electric vehicles to become net carbon-neutral during the entire value chain. By doing this, Porsche is combining luxury with sustainability and social commitment.

Porsche’s momentum in electric-powered mobility will only speed up following the huge success of the fully electric Porsche Taycan in the global marketplace. From making its first customer deliveries in September 2019, Porsche recently rolled out from the production line the 100,000th Taycan, marking the brand’s decidedly successful start in the electric age. 

Since the Porsche Taycan’s first full year on the market in 2020 when it reached over 20,000 homes, customer deliveries of the fully electric model have more than doubled the following year. The performance of the model continues to accelerate as sales in the first nine months of 2022 have already surpassed the total for the entire of 2020. Currently, the top three markets for the Porsche Taycan are the US, China and the UK.

The global success of the Porsche Taycan — now available in different body styles that can be paired with five powertrain options and with rear-wheel or all-wheel drive — is reflected in the brisk uptake of the fully electric model in the Philippines.  

Launched locally in late 2020, the Porsche Taycan has already become one of the bestselling models in Porsche Philippines’ lineup. Customers who have taken deliveries expressed satisfaction not just over the Porsche Taycan’s dynamic sports car performance, but also for its suitability for daily use, long driving range, and the convenience offered by home and destination charging solutions. Other key benefits cited by customers are their huge savings on high fuel prices, and the fully electric Taycan’s exemption from the plate number-coding scheme.       

Supporting the domestic adoption of the fully electric Porsche Taycan are the initiatives of Porsche Philippines. Through the “FutureNow” program of PGA Cars, exclusive partner of Porsche, Audi, Lamborghini and Bentley in the Philippines, the company spearheads the transition of the local market to full electric-powered mobility via significant investments on facilities specifically designed and equipped to address the unique requirements and safety standards of electric vehicles, as well as on equipment, tools and personnel development.