Ogilvy PH’s Campaign Effectiveness Shines in AOY23 Triumph

Ogilvy Philippines, with its strong focus on delivering impactful results for clients, secured top honors in both the categories of “Digital Excellence in Creativity and Effectiveness” and “Best in Market Performance” at the 2023 4A’s Agency of the Year awards ceremony. These coveted awards, presented to agencies that excel in driving exceptional outcomes for their clients, demonstrate the agency’s culture and commitment to delivering effective and creative solutions.

In addition to these remarkable wins, Ogilvy Philippines was also recognized as a finalist in six categories, including “Best in Creative,” “Digital Excellence in Innovation,” “Brand Experience Excellence/Best in Creativity and Effectiveness,” “Brand Experience Excellence/Best in Creativity and Innovation,” and two NextGen Awards for Creative (Karl Alexandre Garcia) and Strategic Planning (Maan Bernardino-Dominguez), highlighting the agency’s strengths across various facets of the industry.

Elly Puyat, Ogilvy Group Philippines CEO, said, “Being both creative and effective for our clients to meet their business objectives has always been our north star. To be able to harness our expertise across Brand, Experience, PR, Health, and Consulting to deliver this for brands in collaboration with their gatekeepers is truly where the magic happens. We’re ecstatic that we can celebrate all this good work together with our client partners.”

Toni Tiu, Head of Strategy at Ogilvy Philippines, said, “It’s an honor to win these categories and be adjudged finalists in six more. These awards confirm how creativity, innovation, and people need to work together to make businesses thrive.”

Karl Alexandré Garcia, Creative Director at Ogilvy Philippines and NexGen Creative Nominee, said, “I firmly believe that creativity drives effectiveness. Every brief should be approached with a strong creative-first mindset. We answer the brief, and then we bend and break it until it takes on a form that is stronger than before.”

2023 has undoubtedly been a remarkable year for Ogilvy Philippines, with the 4A’s Agency of the Year Awards adding to an impressive list of local and international accolades, which  includes Campaign Agency of the Year Awards for Philippines Creative Agency of the Year (Bronze) and Digital Agency of the Year (Bronze); a Gold in Integrated Marketing for Dove #StoptheNameCalling at the PR Awards Asia; APAC Tambuli Awards for work on MILO Palarong Pambahay (Silver), Dove #StoptheNameCalling (Bronze) and #WordswithWomen (Bronze); and Gold, Silver and Bronze Kidlat Awards for Dove Dove #StoptheNameCalling and KFC OG Cake.

Adds Elly Puyat, “The winning work spans diverse categories and clients—harnessing the power at the intersections of capabilities and talent. This is borderless creativity,  bringing borderless growth opportunities for our employees and clients.”