Wigo with an attitude—Toyota launches boldly styled all-new version of bestselling hatchback

Photos by Manny N. de los Reyes

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Toyota’s humble, little Wigo is far from being a performance car. But as far as sales are concerned, it’s every inch a high-performance vehicle.

And now, the perennial industry leader has unveiled the all-new version of its bestselling hatchback. 

The go-to vehicle of first-time car buyers, the latest Wigo features a bold redesign paired with improved technology and performance, reinforcing its position as the Filipinos’ affordable, practical, and reliable mobility partner in embarking on any life journey. 

During the launch program held at the Trinoma Activity Center in Quezon City over the weekend, Toyota Motor Philippines (TMP) showcased the full range of the new Wigo, which features an improved driving platform and dynamic restyling. The much-loved hatchback marries its sporty new look with the Wigo’s vaunted easy driving characteristics—ideal for those looking for a user-friendly daily driver that leaves a good impression. 

“This is a very exciting launch for us at Toyota Motor Philippines because we know that the Wigo is one of the favorite Toyota models of Filipinos. The Wigo has given many new car buyers their memorable first car experience. In fact, we have given thrill and joy to more than 149,000 Wigo owners since the model was introduced in the country in 2014,” said TMP President Atsuhiro Okamoto.

The all-new Wigo’s exterior measures 3760mm by 1655mm by 1515mm (L x W x H)—bigger and wider than the previous generation. This allows for greater interior and cargo space to make every drive versatile and comfortable.

The latest iteration of the Wigo G and E variants come in new CVT with a notable upgrade in driving experience to give drivers a responsive and fuel-efficient drives. A manual transmission is still available in Wigo J variant. 

The new Wigo’s convenience and ease of driving comes from its electronic power steering, smart keyless entry, and push start ignition system for the G variant. The G and E variants boast an 8-inch display with Apple Carplay and Android Auto connectivity.

Added convenience is matched by added safety, as the new Wigo offers peace of mind from its advanced safety features, including SRS airbags and two Isofix child seat tether anchors to keep kids safe and sound in the backseat. On top of these, all variants also come with more safety features like Vehicle Stability Control and Hill Start Assist. 

The all-new Wigo comes in Red Mica Metallic 2, Orange Metallic 3, Yellow SE, Silver Metallic 4, Gray Metallic and White 2 colors, with the following SRPs: 

Wigo retail sales start on July 17, 2023 nationwide. Visit any dealership near you to know more about the All-New Wigo or visit toyota.com.ph/wigo. Get the latest update about Toyota, follow Toyota Motor Philippines on Facebook and Instagram, ToyotaMotorPH on Twitter, and join the Viber community at Toyota PH.