Why the VF3 is ideal for Gen-Zers

The VF 3 mini-SUV combines affordability, practicality, and extensive customization, making it the most ideal electric vehicle for Filipino Generation Z-ers to express their individuality on the road, with an ongoing pricing promotion available until October 15, 2024.

Since its launch less than a month ago, the VinFast VF 3 has caught the eye and curiosity of car buyers, particularly younger Filipinos looking to purchase their first electric vehicle (EV). And for good reason, since the VF 3 offers a practical and affordable EV driving experience, with a design that serves as a canvas for customization and self-expression. But what exactly does the ideal car for young people look like?

A recent survey of over 4,000 American adults by the Drivers Instructors Association¹ revealed that Generation Z, the youngest generation of drivers, prioritizes price, fuel efficiency, longevity, and safety. However, more than half are already looking toward EVs, recognizing both their environmental impact and long-term financial benefits.

So, what car could tick all these boxes? Enter the VF 3, an EV designed to be the ideal first car for young people seeking not only practical and affordable transportation but also to make a bold personal statement.  

Affordability and practical performance

At the forefront of the VF 3’s appeal is its affordability—something that resonates deeply with younger buyers. Priced from just PHP 645,000 for the battery subscription model and PHP 745,000 for the battery-included version, the VF 3 is by far the most accessible EV in the VinFast lineup.  

To further sweeten the deal, customers who reserve the VF 3 until October 15² will enjoy a special price of PHP 605,000 (with battery subscription) or PHP 705,000 (with battery included).

This competitive pricing strategy provides young consumers with an enticing entry point into the electric vehicle market, without the daunting financial commitment that usually accompanies most EVs. 

Beyond price, the VF 3 delivers on fuel efficiency and reliability, which are also key priorities of Gen Z-ers according to the survey. Its electric powertrain inherently boasts lower operating and maintenance costs than traditional vehicles, aligning perfectly with the financial savvy of young drivers. The 7-year or 160,000-km warranty, along with the 8-year unlimited mileage battery warranty (for battery included version), offers additional peace of mind. Meanwhile, those who choose the battery subscription model can rest assured that if the battery’s capacity ever drops below 70%, it’ll be replaced by VinFast at no extra cost — a significant advantage for young, budget-conscious drivers who may be concerned about the longevity of their investment.

Despite its compact size, the VF 3 doesn’t compromise on the driving experience. It’s designed for urban environments, with nimble handling, a surprisingly spacious interior, and features that make city driving a breeze. Whether navigating tight streets or tackling daily commutes, the VF 3 is perfect for young people living in densely populated areas.

Customization and self-expression

For Filipino Gen Z-ers, a car isn’t just a tool for transportation—it’s an extension of their personality. The VF 3 takes this concept to the next level, offering a level of customization that sets it apart from its competitors in the same segment.

At launch, the VF 3 comes with an impressive palette of nine exterior paint colors, ranging from neutral tones to bold, eye-catching hues. The four base colors cover the essential spectrum, while five premium colors, included for early buyers at no extra cost, cater to those seeking more unique shades. These options allow drivers to choose a color that matches their style, personality, or even cultural preferences, such as aligning with lucky colors in Feng Shui.

During the promotional period, early customers can also take advantage of a limited-time offer to customize their VF 3’s paint beyond the standard palette for just Php 40,000 pesos — an option not typically available for vehicles in this price range.

However, the ability to personalize a VF 3 goes far beyond just its paint job. The VF 3 has quickly gained a reputation as a modder’s dream, especially in its home market of Vietnam. Since its launch, the VF 3 has inspired a flourishing customization scene, with many owners enthusiastically transforming their cars to reflect their unique tastes. A quick search for “VF 3 mods” or “VF 3 customization” online in Vietnamese social media reveals an abundance of creativity among the vehicle’s young, tech-savvy owners.

For example, some drivers have opted for sleek, minimalist upgrades, such as custom wheels and roof racks that add both style and utility. Others have gone all out with eye-catching designs like military-inspired camouflage wraps or fun, playful themes like the Hello Kitty decal—a standout example that turned heads on the streets. These unique designs not only make the VF 3 a true reflection of the owner’s personality but also spark conversations and admiration within the community.

The ability to customize means that every VF 3 has the potential to evolve alongside its owner’s tastes and needs, making it an exciting long-term investment.

This customization scene surrounding the VF 3 has fostered a sense of community among its owners. Online forums and social media groups dedicated to VF 3 enthusiasts are bustling with activity, as users share their latest mods, tips, and tricks. These groups not only allow owners to showcase their unique designs but also create a supportive space where others can find inspiration and advice for personalizing their own vehicles. In this way, the VF 3 has become more than just a car—it has become a platform for young people to connect and express themselves through automotive design.

The VinFast VF 3 is a car that encourages individuality. Its extensive customization options, from color choices to functional upgrades, give young drivers the freedom to create a vehicle that is truly their own. Whether you want a simple color change or a fully decked-out, head-turning masterpiece, the VF 3 offers endless possibilities. For the creative, the bold, and those eager to stand out, this mini electric SUV is the ideal vehicle to express personal style while enjoying all the benefits of driving electric.

VinFast is now accepting deposits of Php 5,000 through its official website (https://shop.vinfastauto.ph/vf3) or at authorized dealerships (refundable under VinFast’s terms).