Watsons launches #GetActive campaign

In a research conducted by Watsons Insights on Shoppers Experience (WISE), a research division of the world’s largest international health and beauty retailer A.S. Watson Group, 66 percent of Filipinos believe they have good knowledge on health, however surprisingly, 57 percent do not exercise regularly to stay healthy.

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This shows majority of Filipinos are interested on health. But, there are so many things that get in their way from staying healthy. Either they get too busy or get too tired from a hectic work schedule, family duties, household chores and long hours of traffic.

That’s why Watsons, the leading health and beauty chain in the country, launches #GetActive campaign to inspire Filipinos to be healthy through small, everyday active changes in their routine to improve their health. To be healthy doesn’t necessarily mean doing major changes and adjustments in our lives like starting to train as a tri-athlete, spend 2 hours in the gym 3 to 5 times a week, own a fancy health equipment at home, spend thousands of pesos on healthy meals or cook difficult or time-consuming healthy recipes.

“Watsons #GetActive campaign is one of our continuous efforts and part of our commitment to improve the lives and health of Filipinos by inspiring them to take small steps to improve their health,” says Watsons Marketing Director Viki Encarnacion. “Small steps such as drinking more water, taking the stairs instead of the elevator, taking deep breaths in between work e-mails, walking from one building to another instead of riding a car or taxi if it’s just in the same area, walking your dog during weekends, and smiling more often can go a long way for our health. The list of small steps which we can do is endless, our days are full of opportunities to do these and Watsons can be their partner to improve their health” adds Encarnacion.

Watsons also recognizes the importance of a holistic approach to health. Aside from healthy diet and exercise, taking vitamins is also important. Vitamins bridges the nutrient gap people don’t get in their regular diet and lifestyle, and can help prevent illnesses.

There are different types of vitamins available and formulated to fulfill different nutritional needs. Some of them are:

• Vitamin A for immunity, vision and healthy skin
• Vitamin B complex for energy production
• Vitamin C for immunity and protection against diseases
• Vitamin E for cell damage repair or prevention and for healthy skin.

At Watsons, there are different brands and products available to fulfill every individual’s nutritional needs depending on age, gender and preferred form – such as Enervon, Conzace, Ceelin, Revicon, Myra E, Centrum, Stresstabs, Berocca, Rogin E, Fern C and Watsons Generics.

To further encourage its shoppers, Watsons is offering up to 20 percent off on select vitamins for select period of time in stores. And for its loyal members, Watsons is offering customers a chance to win trips to Bali, Guam or Sydney, or win an iPhone 7 or iPad for a min P500 single-receipt purchase of select vitamins and health products. Promo runs until June 28, 2017 and is exclusive to SM Advantage, SM Prestige, PRiMO and BDO Rewards Card holders. Promo is in partnership with Hutchgo.com and Philippine Airlines.