Renowned for their industry-leading camera technology and innovations, vivo continues to promote mobile photography with their recently launched “VISION+”, a global initiative that will form a new visual content ecosystem through initiatives like content co-creation, education, and cultural exchanges. This effort fuses vivo’s product innovation leadership with the evolving needs of smartphone users who view mobile photography as an important part of culture and everyday life.
The VISION+ ecosystem, launched last September 7 in Beijing, will be composed of the vivo VISION+ Mobile Photography Awards, the vivo VISION+ Mobile Photography Academy, the vivo VISION+ Master Class, the vivo VISION+ Youth Program, and the vivo VISION+ Photographers Federation.
The vivo VISION+ Mobile Photography Awards, which will be conducted in partnership with National Geographic, is a photo contest that invites smartphone users worldwide to showcase their photography skills. The theme and progress of the contest will be published on the official websites of both parties.
The vivo VISION+ Mobile Photography Academy on the other hand, is a public photography education initiative which will provide an artistic and cultural exchange platform for the masses. Through the academy, photography enthusiasts will learn to discover, understand, and convey the creative spirit of mobile photography.
Through the VISION+ Master Class, vivo aims to provide a cultural exchange platform for photographers and users.
vivo will also launch the VISION+ Youth Program for aspiring photographers in colleges and universities—providing a platform where young people can learn, communicate, create and practice mobile photography
With the “VISION+ Photographers Federation”, which will be led by JOY IMAGE, a foundation that unites like-minded and excellent photographers around the world, vivo aims to collaborate with more creators in order to explore the limitless possibilities of mobile photography. This will ultimately contribute towards the technological advancements and aesthetic developments of vivo’s future smartphone designs.
Through “VISION+”, vivo reaffirms their commitment in making mobile phones a powerful tool for users to create, capture moments, exceed expectations and welcome wonderful experiences. Visit vivoglobal.ph to find out more and keep up with the latest in mobile technology news.
In main photo: vivo and National Geographic representatives and photographer Xiao Quan (second from the left) hold a panel discussion on mobile photography
