Yesterday, I got to shop and get an exclusive sneak preview of UNIQLO’s second limited edition collection with Finnish design house, Marimekko. The first collection designed jointly by the two companies was a sensation when introduced in spring last year. The 2019 Fall/Winter collection celebrates Finnish winter traditions and also adds items for girls and babies.
The collection features a bold palette, with equally bold prints. True to Marimekko’s mission is to empower people to be happy as they are, and to bring joy to everyday life. The limited edition collection brings together the complementary approaches of the two companies, fusing iconic elements from both brands bringing to life Finnish winter traditions of families enjoying the outdoors in the snowy forests under the magical northern lights, and gathering around the fireplace to warm up in the cozy atmosphere of their winter cabins.
Perfect for adding a splash of color to your winter photos or stealing the show during Christmas parties and get-togethers, the new collection includes cold weather staples like turtleneck sweaters, wool cashmere hoodies, and long sleeved Heattech t-shirts. But if you’re not planning on going anywhere cold for the holidays, flaunt your style with short sleeve t-shirts, tunics, shirt dresses, blouses, and jumpsuits.
“Following the positive reception of our first limited edition collaboration collection with UNIQLO in spring 2018, we are thrilled to collaborate with UNIQLO again for Fall/Winter 2019. The new limited edition collection features Marimekko’s bold prints and colours in winterly wardrobe essentials made for all. We believe that together with UNIQLO we have been able to create something truly special for our customers and can’t wait to see this new line bring joy to people’s daily lives around the world,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.
UNIQLO X Marimekko Winter Collection
This latest collaboration collection includes several new women’s items designed specially to showcase some of Marimekko’s most recognizable prints such as Kivet (stones), designed by Maija Isola in 1956, Tasaraita (even stripe), designed by Annika Rimala in 1968 and Siirtolapuutarha (city garden), designed by Maija Louekari in 2009. The bold and colorful Marimekko prints will be featured on the first Ultra Light Down Cocoon Coat, Wool Cashmere Hoodie, shirt dresses, and jumpsuits. Of course, let’s not forget about accessories like leggings for babies, knitted accessories, and HEATTECH socks.
