U.P. Town Center gets the 4DX treatment at newly unveiled cinemas

Buckle up, sit tight and rediscover movies as Ayala Malls Cinemas’s U.P. Town Center (along Katipunan Ave., QC) opened the first 4DX screen in the city at its recent launch of its multiplex of cinemas that also houses luxurious recliner seats and the latest in Dolby Atmos technology.

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Responsive to the needs of the community, Ayala Malls Cinemas’s U.P. Town Center intensifies the cinematic experience notches higher with its four state-of-the-art cinemas: one with recliner seats
equipped in Dolby Atmos, two Dolby digital theaters, and one 4DX cinema.

Be in the movie by using all of your senses with U.P. Town Center’s 4DX cinema, the first of its kind in northern Metro Manila. Stimulating not just the eyes but the rest of the senses too, 4DX is designed to transform the experience of watching movies. Its 4DX motion chairs are equipped with bottom and back shakers and leg ticklers. These seats tilt forward, backward, side to side, and nudge in the back. Further immersing the audience, the cinema’s environmental effects feature that emits wind, bubbles, different scents, water, fog, and lightning are seamlessly synchronized with the action on screen.

For the keen listener, another first in the area is the Dolby Atmos technology that creates powerful, moving audio and introduces two important concepts to cinema sound: audio objects and overhead speakers. Sounds flow all around the cinema while comfortably watching in the motorized recliner seats while fully engaged with what’s happening on the big screen.

Hungry for more? Complementing an unparalleled impressive cinematic experience, U.P. Town Center Cinemas has a Movie Snack Bar too that also offers a wide range of snacks and refreshments for a fully satisfying movie treat.

The only University Town Center in the country, U.P. Town Center Cinemas’s schedule can also be accessed at Ayala Malls Cinemas’s sureseats.com, an online portal of movie schedules where one can reserve and buy tickets in advance. Additionally, Ayala Malls Cinemas’s MPass card is a reloadable prepaid movie card that comes in handy for online and over the counter ticket purchases while also offering exclusive promos.

Present during the launch of U.P. Town Center Cinemas featuring the latest Ghostbusters movie are Rowena M. Tomeldan, president of Ayala Land Malls Inc.; Atty. Rolly S. Dueñas, deputy general manager of Ayala Malls Cinemas; Robert J. Lotho, general manager of U.P. Town Center; Amir V. Precilla, general manager of Ayala Malls Cinemas; and Mark L. Sablan, senior division manager of Ayala Land Inc.

The event was graced by celebrities and prominent personalities such as Angelika dela Cruz, Jane Oneiza, Leo Katigbak, Sec. Rene Almendras, Vincent Del Rosario, Loisa Andalio, Jairus Aquino, and Yves Flores.