Toyota Motor Philippines celebrates dealer network’s outstanding performance in 2023

Toyota Motor Philippines (TMP) honored its dealership network and recognized its top performing outlets in 2023 at the Toyota Dealer Awards held during the mobility company’s annual Dealer Conference. 

TMP acknowledged the dealer network’s key role in achieving its 22^nd Consecutive Triple Crown for being number one in passenger car sales, commercial vehicle sales and overall sales. TMP also thanked the dealers for serving the mobility needs of customers, surpassing 200,000 vehicles sales last year.

“Last August, we celebrated our 35th year anniversary here together with the Chairman of Toyota Motor Corporation, Mr. Akio Toyoda,” said TMP Chairman Alfred V. Ty in his address to the dealers. “While Chairman Toyoda acknowledged the Philippines as among Toyota’s Top 10 global markets, he made it very clear that his greatest wish is for Toyota to be number one in the HEARTS of every Filipino.”

“As Chairman Toyoda declared in Toyota’s new vision—we will invent our path forward together. He also advised us that while we must aim high, we must also care deeply—about people, society, the economy, our environment, the future and about creating cars and services that truly bring happiness to all.” 

TMP Chairman Alfred V. Ty was joined by Vice Chairman David Go, President Masando Hashimoto, Executive Vice President Jing Atienza, and Senior Vice President Masahiro Haoka in honoring the top performing dealers.

The awardees who received major awards this year are:

President’s Award of Excellence

Large Business Division – Toyota Marilao, Bulacan, Inc.

Medium Business Division – Toyota North EDSA

Small Business Division – Toyota Subic, Inc.

President’s Customer Satisfaction Cup of Excellence

Toyota Marilao, Bulacan, Inc.

President’s Value Chain Award of Excellence

Toyota Balintawak, Inc.

Aside from these major awards, TMP also recognized winners of Toyota Dealer Achievement Award for Overall Performance, Toyota Dealer Award of Excellence and other special awards.

Newly appointed TMP President, Masando Hashimoto, also addressed the dealers, recognizing Team Toyota Philippines’ commitment in promoting mobility for all.

“Congratulations everyone for a job well done. As ONE TEAM, we made 2023 one of our most historic years ever,” Hashimoto said. “I believe we are in a good position to help define and create the future of mobility in the Philippines.”

(L-R) TMP SVP for Marketing Masahiro Haoka, TMP Vice Chairman David Go, TMP Chairman Alfred V. Ty, Mr. Manus Miguel, Atty. Reginaldo Oben, Mr. Don Juan Miguel Oben, TMP President Masando Hashimoto, TMP Executive Vice President Jing Atienza

TMP also celebrated Team Toyota Philippines’ hardworking Marketing Professionals (MPs) and Service Advisors (SAs), who made contributions to TMP’s Milestones. These top performing MPs and SAs were awarded in the Toyota Outstanding Performers in Sales and Service (TOPS). The achievers who were recognized are: 

TOPS Finest Marketing Professional of the Year – Pamela Jaloro Santos of Toyota Valenzuela, Inc.

TOPS Finest General Job Service Advisor of the Year– Rodrigo Calimlim Bauzon of Toyota Dagupan

TOPS Finest Body and Paint Service Advisor of the Year – Shala Boquirin Suan of Toyota Pasig

“The road to becoming a TOPS awardee had not been an easy one, but your persistence in overcoming all the challenges that come with it had brought you this far,” TMP Vice President for Value Chain and Customer Experience Operations, Mike Masamayor, said. “It is my earnest hope that you continue to be an inspiration to those around you and remain steadfast in delivering more heart-touching experiences to our customers at the same time.”