The 2024 Dealer Conference hosted by Honda Cars Philippines, Inc. (HCPI) was held last February 21, 2024, at Okada Manila, Pasay City. Through the annual conference, HCPI gives the rightful recognition to its dealers who excel in sales and after-sales operations each year. HCPI awards top-performing individual Honda personnel as well. With this, HCPI hopes the ceremony can motivate and inspire all Honda employees to maintain their hard work and continuously improve to serve customers in the best way they can.
The 2024 Dealer of the Year award was given to Honda Cars Marcos Highway, successfully clinching the top spot this year after placing 3rd in 2021 and 2nd place in 2022. Coming in at 2nd and 3rd place, respectively, were Honda Cars Fairview and Honda Cars Alabang.
Furthermore, various additional awards for sales and after-sales were also given, such as:
Sales Achievers
| METRO MANILA | PROVINCIAL |
| Honda Cars Marcos Highway | Honda Cars Baliuag |
Best in Sales Satisfaction Performance
| RANKING | METRO MANILA | PROVINCIAL |
| 1ST | Honda Cars Manila | Honda Cars Angeles-Clark |
| 2ND | N/A | Honda Cars Cebu |
| 3RD | N/A | Honda Cars Mandaue |
Service Intake Achievers
| RANKING | METRO MANILA | PROVINCIAL |
| 1ST | Honda Cars Marcos Highway | Honda Cars Pangasinan |
| 2ND | Honda Cars Alabang | Honda Cars Cauayan |
| 3RD | Honda Cars Makati | Honda Cars Batangas |
Best in Service Satisfaction Performance
| RANKING | DEALER |
| 1ST | Honda Cars Alabang |
| 2ND | Honda Cars Shaw |
| 3RD | Honda Cars Cagayan |
Top Safety Advocates
| RANKING | DEALER |
| 1ST | Honda Cars Pangasinan |
| 2ND | Honda Cars Bulacan |
| 3RD | Honda Cars Nueva Ecija |
Special Recognition – 2023 Honda World Skills Contest Representative
| SERVICE ADVISOR CATEGORY CHAMPION (HONDA ASIA & OCEANIA SKILLS CONTEST) AND PH & ASIA & OCEANIA REPRESENTATIVE |
| Elijah Dave Villan – Honda Cars Makati |
Best in After-Sales Operations
| RANKING | DEALER |
| 1ST | Honda Cars Marcos Highway & Honda Cars Batangas |
| 2ND | Honda Cars Fairview |
| 3RD | Honda Cars Alabang |
In the spirit of recognizing everyone’s hard work, HCPI President, Ms. Rie Miyake, left the attendees of the 2024 Dealer Conference with an inspiring insight about Honda’s tagline, the Power of Dreams.
“The future mobility Honda dreams of will create a joy and freedom of mobility that enables people to transcend the constraints of time and place and augment their every possibility. Such mobility will become the ‘power’ for people who are trying to advance towards their own dreams. Dreams that will move even more people, until there is an endless expanse of new dreams. Through the creation of (the) mobility we dream of, Honda will become ‘The Power of Dreams’ of more and more people. That is how we will move people and society forward.”
 was held last February 21, 2024, at Okada Manila, Pasay City.){kind=link}