With a shared aim to support the digital transformation of micro, small, and medium enterprises (MSMEs), TikTok Shop and GCash for Business, the Philippines’ leading mobile wallet, have launched the DigiCities Program across the Philippines, providing essential tools and knowledge in digital payments and social commerce.
The program was rolled out across 27 key cities, including Bacolod, Cebu, Lapu-Lapu, Davao, and Cagayan de Oro, helping small businesses thrive in today’s fast-evolving digital economy.
Bridging financial innovation with social commerce for MSMEs
By combining GCash for Business’ seamless digital financial solutions with TikTok Shop’s innovative social commerce platform, the DigiCities Program helps MSMEs overcome challenges such as reaching customers, managing payments, and scaling operations. Together, this partnership drives economic inclusion, fosters growth, and creates new sales opportunities for Filipino entrepreneurs.
“TikTok Shop has quickly become a powerful platform for local brands and small businesses to connect with consumers in innovative and exciting ways. Through the DigiCities Program, we are helping MSMEs adapt to digital trends and giving them the tools they need to thrive in the changing economic landscape,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “Together with GCash for Business, we’re creating a powerful ecosystem that empowers entrepreneurs, fosters growth, and opens doors to new opportunities for Filipino businesses at every level. We look forward to working closely with GCash for Business in enabling small businesses across the country.”
Empowering MSMEs with digital tools for long-term growth
The DigiCities Program combines the best of GCash for Business and TikTok Shop’s tools, training, and technology, and provides MSMEs with comprehensive support through educational workshops, live-selling events, and local brand showcases.
GCash for Business offers secure and fast digital financial services, including mobile payments, transaction management, and new EasyBiz Bundles including SoundPay and Tap to Pay, simplifying business operations. TikTok Shop, on the other hand, provides small businesses broad consumer reach, enabling them to engage with a dynamic and active audience. Together, these tools empower MSMEs to thrive in the digital economy, increase online sales, and expand their market reach across the Philippines.
“At GCash for Business, our mission is to simplify payments for business owners, and with the DigiCities Program, we’re transforming key cities around the Philippines with the widespread adoption of digital payments. By establishing digitally inclusive cities, we’re empowering thousands of MSMEs and fostering economic growth and efficiency. We’re excited to partner with TikTok Shop to create new opportunities and help Filipino businesses scale more effectively,” said Kate Cruz, Associate Vice President, GCash for Business B2B Growth Marketing.
The road to digital transformation
The DigiCities Program is designed to drive sustainable growth for Filipino MSMEs, equipping them with easy-to-use digital tools to help businesses succeed online. With the support of TikTok Shop and GCash for Business, the program intends to reach more MSMEs, helping them unlock new opportunities, connect with customers, and scale in the digital marketplace.
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