The first-generation Juke’s beach-buggy looks in a compact footprint caused waves in the automotive world. Strikingly unique at first glance, its curves and character had people doing double takes. And now, with the launch of the new Juke, designers faced the challenge of enhancing its design—keeping it in fun, fresh, and in trend for its buyers.
Behind this brainchild? With thirty years of collective experience under their belt, Nissan Colour Manager, Lesley Busby and Nissan Colour, Material and Finish Designer, Carine Giachetti, take inspiration from the world around them to bring the colour to a masterpiece that was several years in the making.
Inspired by a multi-cultural city
London is a city bustling with life. It’s a juxtaposition of new and old—with historical landmarks and modern structures coexisting and weaving the rich fabric of the city’s heritage. It is what inspired the creation of both the first- and second-generation Juke.
Nissan Design Europe lies nestled at the heart of London, which sparked the inspiration for Lesley and Carine in redefining the Juke’s appearance.
Offering a new level of personalisation, the N-Design grade package ensures that drivers can make their JUKE their own. Multiple colour combinations for body, roof and interior upholstery are available. Customers can adopt their Juke style by selecting from 21 premium interior and exterior combinations.
The JUKE’s range of interior colours and materials gives the inside of the car a premium and grown-up feel. The designers paid close attention to the soft-touch surfaces on the dashboard and door trim, as well as detailed piping on the optional Alcantara upholstery.
“The design process is constantly evolving,” said Lesley “It encompasses insights taken from different pockets of the business, from engineering and purchasing through to product planning and quality control.”
“The beauty of our jobs is that we draw inspiration from so many people and places. For the new JUKE, we not only collaborated with Nissan Technical Centre Europe and our colleagues in Japan, but also drew influence from the vast design and art scene in London,” Carine adds, “When we see the car out on the road, we see all of these different ideas from our internal teams and the outside world carefully crafted in one place. It’s truly a testament to the creativity and diversity of the team and makes us feel really proud to be a part of something so special.”
