The Game Never Stops as Hennessy x NBA Transform Xylo Into a Hoops Playground

The latest partnership between Hennessy and the NBA has brought nothing but fun, excitement and craziness as they exemplify what it means when the #GameNeverStopsMNL.

From its launch last May along High Street which not only saw the introduction of this partnership, but presented the various ways how the game lives on both on and off the court, both Hennessy and the NBA have taken things even further and did the unthinkable with its culmination night last June 5:

An actual basketball hoop inside Xylo.

Yes, the same place to be when partying and clubbing and with no shortage of nightlife was transformed into an epic Hennessy x NBA playground.

With this event filled with hoops, music, fashion and partying, both Hennessy and the NBA were able to perfectly encapsulate the exact message they want to portray with their partnership: the game of basketball extends way past the actual court and into the many different aspects of our lives.

Game is the clothing we wear. The language we speak. It’s etched in the colorful courts of France. Instilled in the street photography of South Africa. It’s laced in the lyrics of regional music, from Chengdu to Chongqing.

And what’s a hoop without actual basketball being played?

Attendees were treated to none other than an actual 3-on-3 celebrity basketball tournament and experienced on-court activations, including a neon-lit basketball arcade and basketball lifestyle-themed gallery.

Sports celebrities such as Thirdy Ravena, Trina Guytingco and Pauline Gaston, lifestyle influencers including Rei Germar, Migy Romula and Chelsey Singson, musical performances from DJ Ace Ramos and Curtismith, and guests were treated to NBA-themed cocktails mixed with Hennessy Very Special cognac throughout the event.

As a nation whose sports roots are deeply embedded in the game of basketball, the Hennessy x NBA event exuded how the game is alive in us all and what it truly meant for the game to never stop.

Want to get in the game and experience how the #GameNeverStopsMNL with the #SpiritOfTheNBA? Order here at https://boozy.ph/collections/hennessy and get your hands on the exclusive bottle.

Not intended to be seen by people below the age of 18. Please drink responsibly.