The dealership difference

PHOTO: PGA Cars is the appointed importer, distributor and dealer of Porsche, Audi, Lamborghini and Bentley in the Philippines.

6 key advantages offered by official luxury car brands that create “customers for life”.

Not all luxury car sellers are the same. There are companies (or individuals) that import vehicles into the Philippines that are not part of, or do not officially represent, the brand of cars they sell off to customers. In contrast, there are the authorized importers, distributors and dealerships which operate according to the highest level of standards set by the luxury auto manufacturers they represent.

PGA Cars, as the appointed importer, distributor and dealer of Porsche, Audi, Lamborghini and Bentley in the Philippines, belongs in the latter group. This means the company can offer the luxury car market key advantages which independent importers could not, creating customers for life. Here are six of these advantages: 

1. Factory expertise and equipment

PGA Cars is not only heavily invested in its brands’ service facilities, but also in the training of its personnel and the equipment they use. Porsche, Audi, Lamborghini and Bentley all have unique service requirements in line with worldwide standards, and PGA Cars employ technicians who possess the highest certification from each respective brand. Trained at the brands’ headquarters in Germany, Italy and England, these technicians use nothing but OEM tools, factory-supplied equipment, and certified genuine parts. 

2. Access to the latest software updates

As an appointed representative, PGA Cars are also assured access to the latest software updates issued by the Porsche, Audi, Lamborghini and Bentley factories — manufacturers supply software updates exclusively to official dealerships. These software updates are crucial, given that modern high-performance and luxury models are equipped with increasingly sophisticated computerized management systems for their powertrain, convenience and infotainment functions, as well as safety features. Regularly updating these vehicles’ software programs ensures they deliver consistent performance while remaining safe, reliable and convenient to use.

3. Extensive warranty coverage

Being an official representative means all Porsche, Audi, Lamborghini and Bentley models purchased through PGA Cars’ dealerships are fully supported by warranties extended by the brands. This means customers’ cars are protected by no less than the manufacturer itself in case of any defect (so long as this is covered by provisions in the warranty) and that claims are quickly and conveniently processed because these came from the official dealerships — not independent importers.     

4. Genuine vehicle documentation

Because PGA Cars deals directly with the headquarters of Porsche, Audi, Lamborghini and Bentley, customers are assured all vehicles which PGA Cars import into the Philippines and sells in its dealerships have complete and authentic documents. The vehicles’ identification papers are recorded throughout their journey to PGA Cars’ showrooms, beginning from their respective factories, to their shipment from Germany, Italy and the United Kingdom, as they get to Manila, until their arrival at the dealership. The vehicles’ legitimacy throughout the importation process is comprehensively certified, registered and supported by documents, including proof that the correct amount of duties and taxes have been completely paid for.    

5. Inclusion in official service bulletins

Besides software updates, just as crucial are the service bulletins which manufacturers occasionally issue to their authorized dealerships — and only to their authorized dealerships. These service bulletins address certain imperfections, prevent possible defects, or simply improve particular components in vehicles. Some respond to vehicle performance, others are related to safety. Some of these required improvements are done alongside the vehicle’s scheduled preventive maintenance service — which only an official dealership can properly perform.

6. Luxurious sales experience

Chief among the benefits of choosing to buy from the official dealership is a shopping experience that befits the lofty status of the brands which PGA Cars represent. As part of a global network, PGA Cars continuously upgrades its brands’ showrooms, investing in the latest infrastructure and collaterals, so that facilities are always luxurious and complete with numerous amenities. The models on display — guaranteed brand-new and meticulously taken care of — are presented by sales executives who have been trained to comprehensively respond and address the needs of a discerning and, at times, discreet clientele.